Recommended reports
Product Pages: A Best Practice Guide
Econsultancy's Product Pages Best Practice Guide examines the features online retailers should be using on their website pages to effectively showcase their services and products. The report contains valuable considerations that beginners and experts alike should be making and covers basic principles, such as copywriting, calls to action and image display. It also explores more complex components, such as user generated content and video.
Alternatively, see our Online Measurement and Strategy Report 2011 or Paid Search Agencies Buyer’s Guide.
CEO at Econsultancy
03 January 2003 18:23pm
Just came across the Centre for Media Research site today (http://www.mediapost.com/research/index.cfm?loc=1) which, although US-focused, provides some useful e-business research briefings. Subscription and access is free too.
Here's a selection of recent briefs to give you an idea:
01/03/03 - Marketers In Five Countries Shifting Toward Internet and Direct Mail
12/30/02 - MultiTasking Watchers Do TV and Web Simultaneously
12/27/02 - Catalogs, Stores and Sites In Combination Significantly Increase Spending
12/23/02 - Seven Percent of Under 20's to Spend $5 Billion on Web This Season
12/20/02 - Bargain Hunters Boost Web Shopping
12/18/02 - Broadband Surfers Are A Unique and Savvy Segment of the Internet Population
12/13/02 - Top Finance, Insurance, Investment, Government and NonProfit Sites
12/12/02 - 57 Million eMailers At The Office
12/10/02 - No Surprise. Seniors Are Bigger Drug Users Than Average Online Population
12/9/02 - Internet Use by Parents, Non-Parents, Mothers and Fathers