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Middle East and North Africa Digital Consumer Report
The Middle East and North Africa Digital Consumer Report is based on a Real Opinions survey of more than 2,000 consumers across different regions in MENA, including North Africa, the Levant and the GCC.
The 55-page report looks at internet usage in the Middle East and North Africa, including the extent to which consumers use the internet to research products and purchase online. The report also examines in detail how consumers use a wide range of online channels, including mobile, social media, search and email.
Alternatively, see our Global Social Media Statistics or North America Social Media Statistics .
CEO at Econsultancy
23 August 2001 15:26pm
Attached is a file which contains the proposed viral marketing idea. We need to narrow down the number of questions to 20. 10 in the Lifestyle category and 10 in the Experience category. Could you choose the 10 you like most in each category and post them here, or comment on my choices?
My chosen ones are (NB I've moved some across categories and re-worded a couple):
Lifestyle:
1. Does your mother describe your job as ‘works in computers’?
2. Have you ever explained to someone that it’s actually safer to shop online than it is to hand your credit card to a restaurant waiter?
3. Do you drink more cappuccinos, lattes and mochas per week than cups of tea?
4. Do you hunt out cybercafes on holiday to check your e-mail?
5. If you lose access to your electronic diary, do you have no idea what you’re supposed to be doing?
6. Do you get a small kick out of the way you can synch your PDA with your PC?
7. When you lose your Internet connection at work, do you think you might as well go home because you can’t work?
8. When you get home, do you switch your PC on before the TV?
9. Was the last time you wore a suit at either a wedding, funeral or job interview?
10. Have you ever beamed your contact details via mobile to another mobile?
Experience:
1. Have you ever thought that if you could go back through time, you’d buy up all the key domain names?
2. Do you find that, while you used to forward jokes to friends, now you think it’s below you?
3. Do you own at least 3 domain names which you’ve done nothing with?
4. Have you ever worked in a company whose greatest success in getting press coverage was when they announced mass reduncancies?
Have you ever beamed your contact details via mobile to another mobile?
5. Have you visited a ‘networking event’ such as First Tuesday?
6. Can you remember the last fax you ever sent or received?
7. Have you ever seriously engaged in a PC vs Mac discussion?
8. Over time, have you standardised around single username/password combination, which would screw you if someone found out?
9. Have you ever up/downloaded large numbers of company files to take with you if you’re made redundant?
10. Have you worked in an office with either bare bricks or large metal pipes/ducts?
Founder at Independents United
24 August 2001 20:49pm
My favs (for what it is worth)
Lifestyle questions:
1. Do you ride (or have you ever ridden) a scooter to work?
2. Do you drink more cappuccinos, lattes and mochas per week than cups of tea?
3. Do you dress smarter at weekends than you do in the week?
4. Do your trousers have more pockets than you do limbs?
5. Would you write to your granny more often if she had e-mail?
6. Do you write ;-) faces in your e-mails, making use of commas, colons and bracket symbols?
7. Does your mother describe your job as ‘works in computers’?
8. Have you ever beamed your contact details via mobile to another mobile?
9. Have you ever explained to someone that it’s actually safer to shop online than it is to hand your credit card to a restaurant waiter?
10. When you get home, do you switch your PC on before the TV?
Experience questions
1. Do you own at least 3 domain names which you’ve done nothing with?
2. Have you been made redundant 3 times or more?
3. Do you own (or have you owned) stock options that are presently worth less than a piece of toilet paper?
4. Do you get a small kick out of the way you can synch your PDA with your PC?
5. If you lose access to your electronic diary, do you have no idea what you’re supposed to be doing?
6. Can you remember the last fax you ever sent or received?
7. Do you (or did you) possess a job title with president, founder or C_O in it?
8. Have you been a so-called ‘millionaire’ in the last 2 years?
9. Do you get excited when talking about large amounts of bandwidth?
10. Do you use the word ‘implementation’ more often than you do the word ‘holiday’?
Digital Lead, Asia Pacific at Ogilvy
28 August 2001 18:50pm
Only to note that I would add the :
Would you write to your granny more often if she had e-mail?
And that question 6 in Lifestyle should be rephrased for consistency i.e Have you forgotton the last time you sent a fax?
Barney
On 15:26:13 23 August 2001 Ashley wrote:
>Attached is a file which contains the proposed viral
>marketing idea. We need to narrow down the number of
>questions to 20. 10 in the Lifestyle category and 10 in
>the Experience category. Could you choose the 10 you like
>most in each category and post them here, or comment on my
>choices?
>
>My chosen ones are (NB I've moved some across categories
>and re-worded a couple):
>
>Lifestyle:
>
>1. Does your mother describe your job as ‘works in
>computers’?
>
>2. Have you ever explained to someone that it’s
>actually safer to shop online than it is to hand your
>credit card to a restaurant waiter?
>
>3. Do you drink more cappuccinos, lattes and mochas per
>week than cups of tea?
>
>4. Do you hunt out cybercafes on holiday to check your
>e-mail?
>
>5. If you lose access to your electronic diary, do you
>have no idea what you’re supposed to be doing?
>
>6. Do you get a small kick out of the way you can synch
>your PDA with your PC?
>
>7. When you lose your Internet connection at work, do you
>think you might as well go home because you can’t
>work?
>
>8. When you get home, do you switch your PC on before the
>TV?
>
>9. Was the last time you wore a suit at either a wedding,
>funeral or job interview?
>
>10. Have you ever beamed your contact details via mobile
>to another mobile?
>
>Experience:
>
>1. Have you ever thought that if you could go back through
>time, you’d buy up all the key domain names?
>
>2. Do you find that, while you used to forward jokes to
>friends, now you think it’s below you?
>
>3. Do you own at least 3 domain names which you’ve
>done nothing with?
>
>4. Have you ever worked in a company whose greatest
>success in getting press coverage was when they announced
>mass reduncancies?
>Have you ever beamed your contact details via mobile to
>another mobile?
>
>5. Have you visited a ‘networking event’ such
>as First Tuesday?
>
>6. Can you remember the last fax you ever sent or
>received?
>
>7. Have you ever seriously engaged in a PC vs Mac
>discussion?
>
>8. Over time, have you standardised around single
>username/password combination, which would screw you if
>someone found out?
>
>9. Have you ever up/downloaded large numbers of company
>files to take with you if you’re made redundant?
>
>10. Have you worked in an office with either bare bricks
>or large metal pipes/ducts?