Anyone got any experience of applying web analytics to rich internet applications. For instance a flash based shopping cart. If so which vendors have the best solutions?

Dan,

Thanks for your reply.  ahve only played around with Clickdensity and had trouble centreing the heatmap. But  I can definitely see that this approach would give useful insight. 

I recently lisened to a podcast from Avanish Kausik at  http://www.webanalyticsassociation.org/en/art/?133 where he talks about inserting scripts into RIAs to easure key business events such as adding billing details etc or using a particular aspect of a product configurator. This sounds like the aaswer but I have no expereience of this and wondered whether anyone could share some experience. 

On 15:05:14 21 March 2007 dzambonini wrote:

It's not the same as web analytics, but you could try packages which report on actual 'clicks' on the page/objects, rather than 'page requests', e.g.

www.clickdensity.com (disclosure: my company makes this!)

www.crazyegg.com

There are quite a few of these around, but these two are the most popular (and, of course, clickdensity is the better choice for more advanced analytics...)

I think as AJAX (and RSS, in some ways) becomes even more wide-spread, analytics providers are definitely going to have to start thinking more about mapping and analysing 'use' rather than simplistic 'page requests'.

Dan

On 12:17:28 21 March 2007 JimWilliams wrote:

Anyone got any experience of applying web analytics to rich internet applications. For instance a flash based shopping cart. If so which vendors have the best solutions?

Andy,

Not knowing much about Flash development - when you say calles to GA or other analytics tools - do you mean actioning some Javascript as if it was a traditional html page?

On 07:15:50 22 March 2007 Andy_Davies wrote:

Jim,

If you can get the flash developers to make calls to a service like Google Analytics or any "tracking" style tool for that matter, you can simulate page calls. This does take some thought to ensure your virtual page names all make sense.
It is something we have done before.

I'm not aware of any tool you can just plug in. Be interesting to hear if there are any out there.

Regards,

Andy.