Recommended reports
Online Measurement and Strategy Report 2012
The fifth annual Online Measurement and Strategy Report, carried out in association with web analytics consultancy Lynchpin, contains a comprehensive analysis of issues affecting the web analytics industry and valuable insights into the use of analytics and business intelligence tools.
Web Analytics: A Beginner's Guide
The Web Analytics Beginner's Guide aims to be the first step in a journey that will see you become a fully-fledged expert in online analytics. A must-read for those interested in this area, free to Bronze members and higher.
Technical Sales Manager at Cheshire Building Society
23 June 2006 17:01pm
Hello all,
We are looking at a few web analytics companies and I was hoping for your comments or experience on the following companies:
Site Intelligence
RedEye
SpeedTrap
WebAbacus
NedStat
Thanks in advance for your help on this. I'll be happy to feedback when we've heard from the companies.
Director at TargetStone
24 June 2006 10:24am
Depends on what your business objectives actually are - each of the tools will measure how many people visit the site but, it is the added features i.e. how many clicked on what button, how easy is the tool to use for marketing teams and non technical people.
Feel free to give me a call to discuss further 07802415750
Best Regards
Miles
miles@milesbennett.co.uk
Managing Director at Lemon Traffic
26 June 2006 10:21am
Good morning John
E-consultancy have a the Web Analytics suppliers guide available to download (if you have the subscription). Its quite useful to compare each of them and therefore you will probably find out what you need to be looking for that way.
Mike is right, they all offer a similar service, but have added different features. Nedstat has a few good features including a lead generator tool, and is also quite cost efficient. Most of the companies are happy to give you a free demo on there products.
For Nedstat call Ade on 020 784 1543
cheers
Joni Mallett
Lemon Traffic
www.lemontraffic.com
On 17:01:08 23 June 2006 JohnGraham wrote:
Director at Teamspirit
26 June 2006 15:55pm
John
I like Foviance as they combine analytics AND usability so if the analytics is the what andwhy then the usability answers the how.
Regards
Pete
MD at Generator Consulting
27 June 2006 09:44am
John,
E-visit Analyst (http://www.evisitanalyst.com) is a fairly small company that have been coming up the rails well over the last few years. We have used them on a number of large clients and been pleased - well priced and still small enough to listen to clients requirements and feedback. The new release in May this year has been a big step forward - worth considering in your list of possibles.
Stephen at CIP
http://www.customer-insight.com
CEO at Econsultancy
27 June 2006 10:30am
Hi John
Answer depends on a lot of things. The easiest perhaps being your budget - the list you give has solutions which start at a few thousand a year as well as some of the 'highest end' (and most expensive) solutions in the UK market. Are you prepared to spend over £20k a year just on the technology part? If not, you can probably cut out 4 of the 5 you list below.
A few things on this site to help you out:
- The presentations from our recent Web Analytics Supplier Showcase (June 2006)
- The presentations from our previous Web Analytics Supplier Showcase - December 2005
- Our Web Analytics Buyers Guide (2005)
The last of these is what you really need but is subscriber access only. Also, it is the 2005 version and shortly to be updated. However, it does effectively give you a long list to work from:
ClickTracks
Coremetrics
eVisit Analyst
IndexTools
Intellitracker
Nedstat
Nielsen//NetRatings
Omniture
Pilot Software
RedEye
SageMetrics
SAS
Site Intelligence
Speed-trap
Urchin (now Google Analytics)
WebAbacus
WebSideStory (HBX)
WebtraffIQ
WebTrends
Regards
Ashley Friedlein, CEO, E-consultancy.com
Multichannel Strategy Director at Specialist Holidays Group - TUI Travel
28 June 2006 12:34pm
Hi John
Here's a novel and rather controversial approach:
1. Define your requirements & objectives and document them
2. Get Google Analytics (for free!)
3. With the money saved, hire someone who really knows Web Analytics. You could pay them £50K pa or more from the money you saved with Google Analytics.
4. Get them to make Google Analytics deliver your requirements to a higher level of quality than the tools can on their own!
More here:
http://www.kaushik.net/avinash/2006/05/the-10-90-rule-for-magnificient-web-analytics-success.html
Cheers
David
On 17:01:08 23 June 2006 JohnGraham wrote:
Managing Director at Lemon Traffic
28 June 2006 12:51pm
50k a year!!
In which case, if you want to save even more money, why don't you hire Lemon Traffic for a fraction of that price to help interpret your web analytics.
Check out www.lemontraffic.com
cheers
Joni
On 12:34:47 28 June 2006 dcjarvis wrote:
CEO at Logan Tod & Co.
28 June 2006 13:07pm
Great post!
We have been working as web analytics consultants for 4 years, and in almost every organisation we come across there has been insufficient investment in configuration, people or appropriate training.
So following on I would suggest you invest the money you save using Google Analytics to get the tool properly configured, a good data regime set up, establish proper relevant reporting, build a site improvement process and last but not least a knowledge transfer program from the consultants that help you.
Matthew Tod
Chief Executive
Logan Tod & Co
Email:
Website: www.logantod.com
Telephone: 020 7717 8447
Mobile: 07961 042870
Multichannel Strategy Director at Specialist Holidays Group - TUI Travel
28 June 2006 14:37pm
Hi Joni
While I don't doubt that you guys do a fantastic and highly cost-effective job for your clients, the point I was getting at is that people create actionable insights not technology.
Having someone on hand all the time to understand the business drivers and do the hard analytics work using the tools effectively makes the difference, not technology or external consultants. Even the top analytics providers will tell you this... that's why the best ones now have consultancy built in!
Cheers
David