1. Marco Ruschioni MSc

    Customer Marketing Manager - Global and Major Markets at Expedia

    05 December 2007 09:44am

    Marco Ruschioni

    Hi guys,

    My company is looking to expand their portfolio of marketing channels. Apart from the obvious such as EMAIL/SMS what technologies are your companies using to diversify your CRM strategy?

    Regards,

    Marco

  2. Jonathan Davey

    Director at LiaiseOnline Limited

    06 December 2007 21:23pm

    Jonathan Davey

    Check us out.... www.businessinberkshire.co.uk we provide members with their own space to shout to the world and attract the attention of the search engines.

    It's all well and good to be pushing stuff to people but you actually want to talk to them when they have a real need... and when 47.6% of us want to know more about something we Google... 60% don't go past page 1... 5:1 ratio clicks left to right... people will click on a link, spend around 1 second on the page unless it addresses their needs and then they're off to buzz another site... probably revising their search string along the way...

    So being part of a website that can create a little extra levitation is a jolly good idea... go take a look around, sign up for our newsletters, call us or any of our customers and we can expand your channels for 2008.

  3. Veiko Herne Bronze

    Internet Marketing Consultant at freelancer

    07 January 2008 14:44pm

    Veiko Herne

    Basically there is three online marketing strategies for eCommerce, that works:

    1. SEM (Search Engine Marketing) where you pay for the SEO specialist to have your site ranked and links for incoming traffic established. Sure, you can do it yourself.

    2. PPC (Pay Per Click) where you pay for the search engine companies.

    3. Affiliate programs where you pay commision to your online partners.

     

    Veiko Herne - Internet Marketing Consultant

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