Recommended research
Econsultancy.com Case Study: Optimisation from the Publisher's Perspective
54-slide PowerPoint presentation by Ashley Friedlein, CEO, Econsultancy. The presentation was given as the Keynote for the Emetrics Optimisation Summit conference in London on 17 May 2010. The presentation looks at how Econsultancy goes about off site 'social media optimisation'.
State of Social Report 2011
Econsultancy's State of Social Report, produced in partnership with LBi and bigmouthmedia, is the most comprehensive study of its kind around the strategies, tactics and websites companies are using to harness social media for marketing, sales, customer service and other business objectives. The research, based on a survey of more than 1,000 companies, benchmarks budgets, resourcing, measurement and barriers to success ... plus much more.
Chief Executive at agency2, The social media agency
29 June 2008 14:52pm
The obvious answer is a sector that has a passionate following such as travel and sports, but our experience has proven that it can work for all sectors including the public, finance and insurance sectors. As long as brands add value in communities and behave in an ethical and useful way, social media marketing can work highly effectively. Check out http://www.agency2.co.uk/social-media-marketing/
Joel
http://www.agency2.co.uk
The Social Media Agency
E-Business Consultant at Dan Barker
30 June 2008 14:42pm
hey, Joel, how are you?
I notice your site says you comply with the consumer protection directive. What exactly are you doing to make sure you comply?
Here's the bit I'm referring to:
"Using editorial content in the media to promote a product where a trader has paid for the promotion without making that clear in the content or by images or sounds clearly identifiable by the consumer (advertorial). This is without prejudice to Council Directive 89/552/EEC [1]."
Surely that makes things very difficult? If someone is paying you to promote their product in social media &, each time you post about it, you have to say 'paid for by X'?
daniel
Chief Executive at agency2, The social media agency
30 June 2008 14:50pm
Hi Daniel
Thanks for your question.
We always make it clear who we are working with, on every post. If the content is useful to the community the posts are welcome and tend to have very impressive conversion rates.
Joel
www.agency2.co.uk
On 14:42:40 30 June 2008 danielb wrote:
Client Services Director at FreshNetworks
11 July 2008 13:49pm
Hi Joel,
I was at a conference recently discussing that if something is so important in somebody's life that they will buy it then it's something they want to discuss. If you take this to the extreme, any product is suited to Social Media Marketing. In fact at FreshNetworks we build online communities and see a wide range of clients, brands and product types that make a success of this kind of activity.
However, I think that overall you'll find it easier with products that either inspire passion in people (this may be because they absolutely need it, or the product is, to them at least, funky or cool enough to inspire this passion). On the flip side brands which people engage with on a regular basis are great, especially when it's one where the purchase process and decision making is quick.
Not sure if this helps but I suspect that the things that make a product suitable for social media marketing are more complex than just by industry or sector. In fact maybe people were right in that discussion I had that if you buy something you are happy to socialise it.
Matt
FreshNetworks
www.freshnetworks.com
http://blog.freshnetworks.com
On 14:47:26 29 June 2008 joeldavis wrote: