Researcher at Wheel
13 February 2004 17:23pm
I have a few questions for any retailers or those with online retail promotions experience…
Does anyone have comments on which promotions work the best (3 for 2, buy 1 get 2nd half price? Free Gift? Fixed amount off products/ order, 5 off products/ order, free delivery etc)?
Which works best for displaying these..on the home page/ range level/ product level/ basket/ checkout/ in a 'sale shop' or even all of the above?
Have they had any feedback on the best place on the page to display these offers and how much detail should be given?
Does anyone have feedback on whether displaying offers as icons or text was more successful?
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