Ecommerce Director at Digivate
22 March 2007 16:48pm
The news that Tesco plans to offer collect from a store from 200 stores later this year (http://www.internetretailing.net/news.php?u=27&news_id=429@1174503269&cat_id=0) makes me think that in the end ecommerce will favour big and established retailers over pure-plays and mail order based companies. The news comes on the same day that Zendor points out that only 39% of the top 140 UK retailers offer ecommerce and a week or two after Hitwise reported that IKEA's beta ecommerce site jumped in without fanfare as the UK's 49th most visited ecommerce destination.
It seems to me that the 61% of well known high street retailers not selling online are leaving millions of pounds on the table by failing to offer ecommerce, despite their enormous brand recognition and trust advantages.
And yet, and yet. Amazon seems to be doing OK and plenty of technology and music sellers have been hurt by ecommerce. Perhaps it is all about product category.
Head of Commercial & Supplier Management at BBC
23 March 2007 17:37pm
It is a matter of scale. Established brands have more to lose from innovating and getting it wrong. There will always be scope for new entrants to the market making use of innovations in technology. Not many of these will grow as big as Amazon, but some will.
There will be further innovations in E-commerce that will challenge all of the existing players. They will only retain (and deserve) their dominant positions by continuing to innovate.
Advertisor at ad agency
02 April 2007 17:33pm
not just selling online is succesfull or selling ofline sucessfull, its Brick and Mortor concept in commerrce apply here . to be succesfull in commerrce it is neccssay to have a physical stores and website too, and again branding concept has changed its shpes in all era Agian its changing.
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