Women and Search Engine Marketing

Pascal Fintoni
Chief Executive Officer at The Centre for eBusiness

30 May 2006 12:02pm

I recently delivered a course ' How to take the headache out of search engine marketing' and as a way to warm up the audience I gave a quick history of the internet, search engines, current trends, etc.
One of the delegates pointed out that I had not mentioned a single woman as a key contributor to the whole internet and search industry.
Help! Most of my delegates are women and I really would like to make my presentation as balanced as possible.
So if you know of any women I should mention as part of my course, feel free to post your replies in this forum.
Thanks in advance.
Regards
Pascal Fintoni
www.n-e-life.com
Vicky Brock
Director at Highland Business Research

30 May 2006 13:26pm

There are plenty of inspirational women, but here is a random selection that have inspired me:
Famous, of course is Martha Lane Fox - Lastminute.com are a very data/customer insight focussed company, whose success has been driven by careful & strategic analytics - probably worth a mention, I reckon.
Not so famous yet (sorry Elisabeth!) is Elisabeth Van Couvering at LSE. She is doing some really interesting research addressing search engines from a sociological rather than technical point of view, including looking at implicit bias in search engines - biase for example towards large, corporate and American sites, and perhaps implicit gender bias too - http://personal.lse.ac.uk/vancouve/index.htm
Andrea Hadley, one of the founders and board member of the Web Analytics Association and president of NetSetGo is an inspiration to me - http://www.netsetgo.com/
I could go on, but I'm sure other people have different suggestions.
thanks,
Vicky
www.highlandbusinessresearch.com, WAA Scotland Group
On 12:02:03 30 May 2006 PascalFintoni wrote:

I recently delivered a course ' How to take the headache out of search engine marketing' and as a way to warm up the audience I gave a quick history of the internet, search engines, current trends, etc.

One of the delegates pointed out that I had not mentioned a single woman as a key contributor to the whole internet and search industry.

Help! Most of my delegates are women and I really would like to make my presentation as balanced as possible.

So if you know of any women I should mention as part of my course, feel free to post your replies in this forum.

Thanks in advance.

Regards

Pascal Fintoni
www.n-e-life.com
Jon Bovard Gold
Director of eCommerce at A well known Telco

30 May 2006 13:49pm

Shari Thurow is one of the worlds best known SEO's
Check out her articles here
Not sure why there arent more women in Search. I think its because Search is still regarded as a bit of a propllerhead's thing - like Engineering.
jon
On 13:26:40 30 May 2006 VickyBrock wrote:
There are plenty of inspirational women, but here is a random selection that have inspired me:
Famous, of course is Martha Lane Fox - Lastminute.com are a very data/customer insight focussed company, whose success has been driven by careful & strategic analytics - probably worth a mention, I reckon.

Not so famous yet (sorry Elisabeth!) is Elisabeth Van Couvering at LSE. She is doing some really interesting research addressing search engines from a sociological rather than technical point of view, including looking at implicit bias in search engines - biase for example towards large, corporate and American sites, and perhaps implicit gender bias too - http://personal.lse.ac.uk/vancouve/index.htm

Andrea Hadley, one of the founders and board member of the Web Analytics Association and president of NetSetGo is an inspiration to me - http://www.netsetgo.com/

I could go on, but I'm sure other people have different suggestions.

thanks,

Vicky
www.highlandbusinessresearch.com, WAA Scotland Group

On 12:02:03 30 May 2006 PascalFintoni wrote:

I recently delivered a course ' How to take the headache out of search engine marketing' and as a way to warm up the audience I gave a quick history of the internet, search engines, current trends, etc.

One of the delegates pointed out that I had not mentioned a single woman as a key contributor to the whole internet and search industry.

Help! Most of my delegates are women and I really would like to make my presentation as balanced as possible.

So if you know of any women I should mention as part of my course, feel free to post your replies in this forum.

Thanks in advance.

Regards

Pascal Fintoni
www.n-e-life.com
Adam Crawford Gold
SEO at Cheapflights Media

30 May 2006 15:16pm

You could put Jill Whalen in there too who has been publishing an SEO newsletter for beginners for donkeys years, now at http://www.highrankings.com
Wouter Mols
dDeveloper

30 May 2006 15:39pm

Hi,
It was not too clear to me if you are only interested in female Search Engine Marketeers or also other areas of internet marketing, like affiliate marketing, PPC etc.
Whatever you are exactly looking for, you might find several women in the industry at the A4U forum at http://www.a4uforum.co.uk.
Kind regards,
Wouter
Pascal Fintoni
Chief Executive Officer at The Centre for eBusiness

30 May 2006 15:48pm

Thinking about it we should open up to internet marketing as a whole and women who have made a difference or played an influential part in the development of this industry.
Thanks for all your comments and keep them coming.
Regards
On 15:39:27 30 May 2006 Wouter wrote:
Hi,
It was not too clear to me if you are only interested in female Search Engine Marketeers or also other areas of internet marketing, like affiliate marketing, PPC etc.

Whatever you are exactly looking for, you might find several women in the industry at the A4U forum at http://www.a4uforum.co.uk.

Kind regards,
Wouter
Ashley Friedlein Staff
CEO at Econsultancy

30 May 2006 17:20pm

Hi Pascal
Have a browse through the women nominated as part of our Internet Decade event.
Regards
Ashley Friedlein
CEO, E-consultancy.com