I'm the originator of the e4m project and I suspect what's happened is as follows. e4m was developed under the auspices of The Marketing Council (TMC) - with fantastic financial and resource support from the likes of IBM, Cisco, The Royal Mail etc. We were thrilled with the resulting website but recognised that it needed to be maintained and regularly updated. TMC suffered from lack of clear leadership and - other than e4m - no significant deliverables. It was taken into the Chartered Institute of Marketing(CIM) and allowed to founder. The CIM has also had major leadership issues so I suspect that TMC is no more and therefore the e4m site has been allowed to lapse.

Someone must have kept the site's content so why not ask the CIM? The people hosting the site were ffi design - called "Right on the line" (Reading way I think) so that may be another option. All the fieldwork was done by Birmingham Uni - Stan Paliwoda was the prof in charge.

Hope this helps

On 14:12:31 8 January 2005 kay106 wrote:

Hey do anyone know what happened to e4m.biz?

This site use to have many case studies on organisations who have used e-markeing, but now the site is not there any more.

Do any one know a similar site where I can find many free case studies on e-marketing?

Thanks.