29 June 2011 12:19pm
Hello, new to Econsultancy, great resource.
I represent a leading Industrial Supply company in Scotland, with turnover (revenue) of circa 20 million gbp. We have around 200 employees and focus mainly on the wholesale sector however we also have a small but growing retail customer base.
We have invested heavily in our core IT systems over the past 5 years in things like ERP, HR etc however have yet to invest similarly in CRM. We are not at the stage where we want to invest fully in a CRM package, hence our requirement for a marketing partner for things like catalogue, search-engine and event marketing.
In terms of our catalogue marketing, it is currently negligible. Our email volume today is almost zero and focused on our existing customer base which is in the low 5 figure region.
Specifically, I am looking at email marketing however, a provider who can offer additional services such as digital promotions, reporting etc would be best. Would we be looking at an agency or are there suppliers UK or US based that offer more than self-service that meets our B2B needs?
CEO at Econsultancy
05 July 2011 11:23am
Have you had a look through our Email Marketing Platforms Buyers Guide? It's at http://econsultancy.com/reports/email-marketing-buyers-guide
I think pretty much all of those companies also offer services as well as technology. And, if not, they can recommend agencies to work with.
If you're looking after an agency that you can 'grow with' outside of email to cover areas like search, social, mobile etc. then you'd probably need more of a 'full service' digital agency.
For those you might want to look through our Supplier Directory. For example, look through those UK full service agencies with expertise in email: http://econsultancy.com/uk/directories/suppliers/topics/email-marketing?country_and_state=gb&supplier_and_agency_kind=agency.full-service
05 July 2011 11:36am
Thanks a lot Ashley for the link to the report and supplier directory. As you say, we need someone who we can grow with until the point where we feel we're ready for a major CRM solution.
PRODUCT MANAGER at Phaidon Press Ltd
05 August 2011 15:47pm
HI Had you ever thought of actually hiring a digital marketing manager? sounds like you are after e commerce, digital comms and analytics expertise? Agency's can provide this but so can a good digital marketing manager.
05 August 2011 16:36pm
To be honest, we're not at the stage where a full-time digital marketing manager would work for us. Thanks for the thought and hopefully one day we'll be in a position to do this.
After doing more research, there's actually very few players in the digital marketing space (excluding agencies) who can offer email marketing, surveys and publishing all on the one platform.
I guess it's a business opportunity if anything, especially on the b2b space.
Business Development Manager at Martech Social
22 September 2011 13:48pm
Not sure if you've managed to find someone to help with your requirements as yet?
Looking over the comments above, this is something I'm sure we could help you with. We have our own technology as well as the ability to offer you direction when you expand.
Our product and services are being used by a variety of national and multi-national clients.
Our email system and online marketing software is currently being used by Red Bull for all all their online and digital communication.
With all our clients we tend to be their outhouse but inhouse digital team (If that makes sense!), similar to what it seems you're looking for.
Feel free to contact me and we can discuss further if you would like to.
An invaluable resource for those investigating the market for email marketing platforms, with profiles of 20 leading vendors, the latest market trends and tips and pitfalls for buyers. The 234-page report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful email campaigns.
The seventh annual Email Marketing Industry Census, sponsored by Adestra, looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.
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