Recommended reports
Ad Serving Buyer's Guide
Econsultancy's Ad Serving Buyer's Guide is an invaluable source for those investigating the market for ad serving solutions, with profiles of 15 suppliers and detailed information about the trends and issues affecting the online display advertising sector. The 158-page report also contains useful advice for those seeking a suitable supplier and best practice and tips for identifying the right ad serving solution to meet your needs.
Alternatively, see our Marketing Attribution Management Buyer's Guide or Online Media Report.
10 February 2010 13:29pm
Hello,
What do you think of double click and atlas solutions for media planning? Any thoughts about the cost and efficiency?
Currently, I am using Google adplanner and manual search but it is time consuming as you can imagine.
Any recommendations for digital media planning software or process?
Thank you,
Online Marketing Consultant at M Jain Consulting Inc..
03 March 2010 10:01am
That will cost you a lot but as far as i have scene one would not get the returns in same ratio as much as you can put mannual efforts in media plannings and negotiations that is best. Cheers, Jain
Marketing Director at Adform
08 April 2010 13:38pm
Have a look at Adform's offerings. Adform has over the last 8+ years developed it's media planning module together with leading media agencies: www.adform.com
Cheers
Lars
Digital Product Manager - eBusiness at Virgin Atlantic Airways
17 April 2010 19:55pm
I'd advise to look at Adform as well. I've used their system being on both - agency and client sides and was quite happy with it. The system is very flexible and doesn't bite in terms of costs.
All bests,
Vytautas