Hi Guys, its business plan time :)
Painful as it is it must be done.

Can anyone point me in the direction of a rough figure of the market share of the leading Email Service Providers, constant contact etc. Even a top 10 list would help. Ant e-consultancy research cover this?

Thanks,

Alan

Thanks Annepure360, i have been through that and while it is great for detailing what they offer its not great for business size or market share. I dont suppose the companies themselves want to be giving this information :)

On 15:05:18 26 September 2008 AlanORourke wrote:

Hi Guys, its business plan time :)
Painful as it is it must be done.

Can anyone point me in the direction of a rough figure of the market share of the leading Email Service Providers, constant contact etc. Even a top 10 list would help. Ant e-consultancy research cover this?

Thanks,

Alan

Hi Alan

Alchemy Worx is a digital marketing agency with a 100% focus on email, we use or have used many of the leading ESP platforms to deploy campaigns on behalf of our clients, including; Bluestreak, Cheetahmail, Digital Impact, Dreammail, Dynamic Messenger, Eloqua, Emailvision, Exacttarget, Ezemail, Lyris, Responsys, Silverpop and Twelve Horses.

We would not use market share as a benchmark.

I would be interested to know which platforms you are considering, but if you were to ask anyone in Alchemy Worx to list what criteria they would use to select which of those platforms to use for any given client; market share would probably not make it into the top 100. 

You may have seen this already, but here is a link to a blog on choosing an ESP that I posted here on this site in January.

http://www.e-consultancy.com/news-blog/364902/choosing-an-email-service-provider.html

Hope that helps

Dela

Hi Alan

Ideally, how would you like 'market share'? By volume of emails sent? By turnover? Profit?

They're all a bit tricky and not necessarily good indicators of quality.

I guess you're just after some externally-quotable list of the 'usual suspects' or 'larger players' in the market for some presentation?

I wouldn't base my business plan on this but I can see why you might need it.

I would just take our list of companies in our Email Marketing Platforms Buyers Guide (http://www.e-consultancy.com/publications/email-marketing-buyers-guide-2008/) and then take the largest by turnover and/or companies with a presence in other countries (the big U.S. and French ones in there) and/or companies that are part of larger groups.

And if you can't be bothered to do that, let me know, and I might get round to doing it myself at some point.. ;)

Ashley

Thanks for all the responses guys and I understand your points. While I have some pretty good metrics on the particular segment we are entering I was hoping there might be something to give a non industry person / investor a quick overview of the market.
Customer numbers might be a way to go but as you guys mention that does not represent the value of the business as they can be very different.
I will make do. Thanks again.