Website/Graphic Designer at Siteradical
25 August 2009 17:58pm
These days you have to do more than just article marketing and link building to get a top spot in the SERPS.
Is your agency using any other techniques, such as video marketing, or forum marketing?
Video marketing in particular can produce results within HOURS.
Also, I would take a look at the articles and links they are setting up for you. A good artcile should generate traffic for years, but just like SEO on your website, relevance is important.
Google is getting pretty smart about linking tricks and strategies - but I am sure the company you are dealing with has that under control.
SEO Manager at Amnesia Razorfish
30 August 2009 07:07am
I would say if it is a competitive area they might be doing everything right and maybe your ROI expectations are being inflated by being compared against other sources such as Adwords/Email Marketing.
If you have made all their technical architecture change requests this will have a big effect. Did they initially give you a time frame to expect changes of 6 months or is that your review date? If the SEO firm advised it would take 12-18 months because of your industry, you need to confirm how they are placed.
A current campaign we are running we are about 1-2 years behind the leader, with smaller budgets and about 1/3 the number of links. Playing catchup for an seo company can be very stressful as your competitor has picked most of the low hanging fruit and has had 1-2 years to measure which directories/paid links deliver the best ROI.
Have a chat to the SEO agency and find out if there is anything within your organisation that is causing problems such as FTP access or approval times for PR releases.
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