Recommended reports
Ad Serving Buyer's Guide
Econsultancy's Ad Serving Buyer's Guide is an invaluable source for those investigating the market for ad serving solutions, with profiles of 15 suppliers and detailed information about the trends and issues affecting the online display advertising sector. The 158-page report also contains useful advice for those seeking a suitable supplier and best practice and tips for identifying the right ad serving solution to meet your needs.
Marketing Attribution Management Buyer's Guide 2013
The second edition of the Econsultancy Marketing Attribution Management Buyer’s Guide, which is relevant for a global audience, is an invaluable resource for client-side marketers and suppliers who want to understand this market and invest in attribution technology and services. This guide looks at market trends within this sector, with profiles of the leading marketing attribution vendors as well as advice for buyers looking for a technology and services provider.
Freelance Project Manager at Chris Baker FPM
25 September 2009 11:27am
I'm researching hosted Ad serving solutions. So far, OpenX and Google Ad manager look good. The Online ad serving buyers guide 2008 is of course helpful, but is too old to cover Google Ad manager. Can anyone comment from their experience on these? Or on alternatives?
Many thanks
Director of Research and Education at Econsultancy
28 September 2009 11:25am
Hi Chris,
It might not be helpful to you at this particular point, but we are updating the Ad Serving Guide either towards the end of this year or at the beginning of 2010.
- J
Solutions Architect at Guardian News & Media
06 October 2009 11:31am
Don't know what scale of ad server you are interested in, but I would not put Google AdManager at the Enterprise level and indeed Google direct you to Dart For Publishers for larger scale publishers. Google are doing work on moving DoubleClick technology onto their backend with the recent launch of DoubleClick's Ad Exchange v2 being an example.
I haven't got full access to the report you mention, but looking at the summary, one noticeable absence is Yahoo who have both Apt and Right Media Exchange.