Outsourcing email and ad operations
Featured threads
- How relevant do links need to be? 13 replies
- Tracking Online Response to Marketing/Communications Activities 3 replies
- Behavioural targeting software 4 replies
- Penalty avoidance on English-speaking foreign sites 5 replies
- 3 way linking - good or bad? 21 replies


Head of Digital at AME Info (part of Emap Middle East)
24 October 2011 08:45am
I am currently developing a contingency plan for my team and am looking at options for outsourcing email and ad operations.
Can anyone recommend any suppliers? Does anyone have any tips on what to look for or how to go about this?
Research Manager at Econsultancy
28 October 2011 14:12pm
Hi Caroline,
For email suppliers, I'd recommend you download the Email Marketing Buyer's Guide:
http://econsultancy.com/reports/email-marketing-buyers-guide
This features 25 email marketing vendors, and also contains tips and pitfalls for finding a suitable supplier.
We're currently working on the 2011 upate to this guide
It is also worth looking at our supplier directory here: http://econsultancy.com/directories/suppliers
For ad operations, there is a good article on iMediaConnection, which may be useful: http://www.imediaconnection.com/content/20889.asp