Director at Experience Solutions Ltd
23 January 2009 09:34am
I’m joining the party a little late here, but in my experience many organisations set up social media projects purely from a business goals perspective and usually as an experiment. Balancing the needs of the business with the needs of the customer ensures a much more successful social media project. Looking at why a customer would want to engage with others about an organisation is key, and supporting them in achieving their goals will go a long way to generating a successful project.
In our experience, measuring value should focus on the customer experience rather than just buzz and analytics. How much better is the experience with social media? Are customers reaching their goals easier? Does the social media touchpoint add a smoother step in a typical customer journey? and so on.
Co-founder and CEO at dub
23 January 2009 16:09pm
I'm the MD of dub, a business that builds and manages enterprise social networks that drive innovation, fuel creativity and deliver a stream of actionable insights to organisations that want to get closer to and engage their customers, staff and suppliers
We build and manage private online communities using our skills and experience in Community Management, and our suite of social media tools. We also advise businesses that want to know how they can put social networking to work for them.
We work internationally, and in many languages. Brands that have benefiited from our approach and technology include Royal Mail, Ikea, Kimberly Clarke, Coca Cola, Pernod, Design Council and IFAW.
If you want to be more customer-centric, then contact me on 07973 663867 or 020 8123 3584, or via email at firstname.lastname@example.org
dub l Communities for Insight & Innovation
T +44 (0) 20 8123 3452
Principal Consultant at Technology PR
27 January 2009 18:39pm
Thanks for the oppportunity to let your readers know about Technology PR in the US.
Headquartered in New York, Technology PR combines traditional PR, Media
and Analyst Relations with Social Media Strategy and Execution to global
tech and internet companies interested in reaching US media, analysts and target customers.
information, visit Technology PR on the web at on
http://www.technologypr.com OR email Technology PR
principal Alison Minaglia at email@example.com to arrange a free consultation.
Founder and Director at Elemental Communications Limited
28 January 2009 13:55pm
There are two areas of interest here for us. Elemental is a media consultancy and we possess brand experience for start-ups, niche firms, SMEs through to large brands / organisations (branding, PR, media relations, marketing, online reputation management).
We also possess many years and global (especially pan-European) experience in social media (dating back before it was called social media) for brands such as NESTA, the adidas group, Reebok International and many more either directly or consulting for large ad networks. This is in the area of social media marketing, online PR, online and viral marketing et al.
We http://www.elementalcomms.co.uk are also creators of the Social Media Portal (SMP) http://www.socialmediaportal.com, a free resource that maps global social media, networks, UGC and similar. Anyone with an interest in social media related areas can add Blogs, Communities, Podcasts, etc., that relates to SMP and the space/s we all work in. You can also add your relevant clients and manage their profile along with them.
In addition to this, you can add social media and related press releases, events, campaigns, research etc., for free and have these picked up by the right news sites and aggregators e.g. Google News, NewsNow and Moreover.We are interested in learning about the individuals and smaller groups old school or not that are doing cool stuff and we are interested regardless of stature.
There are some changes coming from the SMP soon (some well overdue), so we will keep you updated if you are interested.
You can reach and follow us at http://twitter.com/elementalcomms, http://twitter.com/smponline and the above.
Digital Manager at Dogs Trust
10 February 2009 15:04pm
We're not consultants but we are doing well in the charity sector http://econsultancy.com/blog/3258-should-more-charities-be-making-use-of-twitter and would be willing to offer advice to anyone who wants to know where to start and most importanly why to start (if you want to pay me all the better!).
I will be speaking on this subject at the Third sector Conference on the 17th March
Web Site Design, Intranets, Social Software, Internal Comms at West London Web Design
20 February 2009 11:06am
I'm a Enterprise Social Networking consultant with a lot of hands-on experience deploying social media projects behind the firewall for the enterprise. Currently(Feb 09), I'm looking for consultancy work in this sphere. The sort of client I'm looking for is a multinational organisation with a need to communicate to and to facilitate collaboration with, a diverse and mobile workforce using enterprise social media and networks.
Please feel free to contact me for further details of my experience and credentials, or to read my blog on industry developments at: http://theparallaxview.com
Managing Director at Shine Marketing
26 February 2009 08:08am
You should have a talk with Katy Howell at immediate future (http://immediatefuture.co.uk). I've known them for a couple of years now and they've done some really good work with the likes of Sony, Diageo, Sara Lee and Hotel Chocolat.
Chris Bishop used to rave about them when he was at the latter.
We're a supplier to them, not a client, but I've learnt more from Katy about how campaigns like this should be structured than from anywhere else.
Business Development at HeadLondon
10 March 2009 17:44pm
Wandered into this chat thread a little late however would like to add a couple of points
Tempero is a really great agency, got a lot of respect for their work and its not just about the moderating. They're doing amazing stuff with child safety online, and whilst we are waxing on about social media and its potential - let us not forget how vunerable children can be in this space, they know how to use the technology but they don't always have the experience of knowing good from bad people within this space..
And agreed immediate future is right up there as a first rate sm pr agency.Katy is a a very talented, intelligent lady and knows how to structure social media campaigns. I've spoken to her a few times and she's blown me away every time!
MD at FreshNetworks
13 April 2009 12:48pm
Keen to ensure we're not left off this list. FreshNetworks is a provider of white-label online community software and services for creating communities.
The services bit of that is perhaps most important. As other's have said, the technology is only a small part of creating a successful online community. Do not overlook the planning, setting up of metrics and ongoing community management - those are the things that really count in the long-run.
If you want to learn more, our blog is a gra place to start - it's currently the most popular UK blog dedicated to online communities and Social Media.
CharlieFreshNetworks Online Communities
Manager at Groms
13 November 2010 02:34am
Hi! My name is Dani and I'm a 22 year old who has recently plunged into this area of services.
While I began improving businesses with social networking with the business I currently manage, and spreading my talents through my community's BIA, I was approached by many businesses in the area for a few reasons - most business managers or owners are either too ignorant, scared or simply don't have the time to deal with social networking!
Since I come from the younger generation that fully comprehends the benefits of social networking, and have learned some of the many loopholes of facebook, twitter and other social networks, my skills have been ideal for companies to invest in.
I offer start-up packages for businesses, the creation of graphics and content, the updating of content on a daily, weekly or monthly basis, as well as a guarantee in the level of "friends", fans or followers. After consulting with a business, I can target markets they are aiming at tackling, and I break them into social networking with a bang. I also offer social networking Q&A sessions for those businesses who want to have the starting package, and take over afterwards.
My main objective is to help businesses and owners avoid having to create personal accounts for themselves on these social networking sites, and to avoid the confusion that comes along with running multiple social networking accounts.
If you are interested in my services, feel free to contact me: firstname.lastname@example.org
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