Tag Management Solutions
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21 October 2009 15:51pm
Has anybody come across any form of tag management solution other than Tagman? I am aware of the Tagman system and what it can do, but would also be keen to understand if there are any alternative solutions out there? We operate a large number of websites and are often frustrated with the length of time it takes us to resolve issues relating to tags, so being able to access tags onsite quickly and easily without heavily involving I.T. is desirable. Any thoughts would be welcome.
22 October 2009 11:47am
Yes. Call me on 07590572518 and I will talk you through them.
06 November 2009 11:14am
Can anyone offer any information relating to other tagging solutions?
04 October 2010 12:24pm
I'm having a similar issue. The 4 I have come across are:
Ubertags
http://ubertags.com/
- Doesn't look enterprisey enough for our needs but seems to be pretty.
Tealium
http://www.tealium.com
- Seems to be more of a consultancy based solution
Ensighten
http://ensighten.com
- I like this solution as an alternative to TagMan. Has a number of nice USP's.
and of course Tagman.
Are there any more out there?
18 October 2010 15:01pm
We're looking into Tealium. Thier console looks pretty straightforward.
18 October 2010 17:06pm
www.sitetagger.co.uk
Digital Performance Strategist at Arena Media
27 January 2012 12:25pm
There is actually quite a wide range of Tagging solutions on the market with the llikes of Ensighten, SiteTagger and Tagman the larger companies in the UK but a whole range (SuperTag, BrightTag, UberTag, Tealium, DC Storm, Mediaplex) all offering their services in the US.
There is also the recently released QuBit OpenTag (which is even free for smaller websites) which may be worth considering.
Ultimately it depends what you're trying to use it for as they all have their advantages and disadvantages (depending on how you need tags to load, what variables you need to capture from the website and whether you need the tags to fire conditionally).
That said, unless server access is really restricted, I would always advocate using your own server side solution to conditionally serve tags as required as none of these solutions is flawless...