Register for FUNNEL

FUNNEL 2011 Sponsors

Where marketing meets sales and leads become revenue.
500+ of the UK’s most senior B2B and B2C ‘considered purchase’ strategists, one content-packed day.

Overview

FUNNEL

It’s all about: marketing automation, lead nurturing, demand generation, revenue performance & beyond.

Helping B2B and B2C ‘considered purchase’ strategists deliver results.

  • Overview

    FUNNEL

    It’s all about: marketing automation, lead nurturing, demand generation, revenue performance & beyond.

    Helping B2B and B2C ‘considered purchase’ strategists deliver results.

  • Attract

    Attract

    Fill the top of the funnel.

    It’s all about acquiring new names and new leads through email, search, content marketing, social, prospecting, lists, data management and channel marketing.

  • Engage

    Engage

    Deepen the relationship and earn the data.

    Develop stronger relationships with prospects so they’re happy to share their data with you.

  • Nurture

    Nurture

    Turn casual interest into sale-ready leads.

    The NURTURE stream highlights the new tactics including marketing automation, lead nurturing, lead scoring and integrated telemarketing.

  • Convert

    Convert

    Handover to sales and generate revenue.

    Specifically, how to effectively qualify and pass leads to sales using CRM, campaign management, revenue performance management and customer lifecycle marketing.

 

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