Where marketing meets sales and leads become revenue.
500+ of the UK’s most senior B2B and B2C ‘considered purchase’ strategists, one content-packed day.
FUNNEL
It’s all about: marketing automation, lead nurturing, demand generation, revenue performance & beyond.
Helping B2B and B2C ‘considered purchase’ strategists deliver results.
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FUNNEL
It’s all about: marketing automation, lead nurturing, demand generation, revenue performance & beyond.
Helping B2B and B2C ‘considered purchase’ strategists deliver results.
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Attract
Fill the top of the funnel.
It’s all about acquiring new names and new leads through email, search, content marketing, social, prospecting, lists, data management and channel marketing.
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Engage
Deepen the relationship and earn the data.
Develop stronger relationships with prospects so they’re happy to share their data with you.
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Nurture
Turn casual interest into sale-ready leads.
The NURTURE stream highlights the new tactics including marketing automation, lead nurturing, lead scoring and integrated telemarketing.
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Convert
Handover to sales and generate revenue.
Specifically, how to effectively qualify and pass leads to sales using CRM, campaign management, revenue performance management and customer lifecycle marketing.


