Who's Behind FUNNEL
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Econsultancy
We’re a community of 120,000 individuals who meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online.
Our reports, events, online resources and training programs help our 120,000 members make better decisions, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.
If you aren't that familiar with us, Econsultancy was founded in 1999. In July 2011 we went past 100,000 members globally. The video below tells the story of Econsultancy's evolution over that time:
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B2B Best Practice Alliance
The B2B Best Practice Alliance promotes best practice in B2B Marketing. We are an alliance of six trade associations and institutes, providing free best practice guidelines that may otherwise only be available to association members.
We are available for all, small and large companies, chief execs and students, and our goal is to improve standards in B2B marketing by sharing knowledge.
Our members are Association of B2B Agencies, Business Press Audits Worldwide, Direct Marketing Association, Internet Advertising Bureau, Institute of Direct & Digital Marketing, and Market Research Society.
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Database Marketing Magazine
Database Marketing is the UK’s longest standing and now only printed monthly magazine in the world of data and insight-driven marketing in both the B2C and B2B sectors. Bridging the gap between sales, marketing and IT and with a 12-year track record in covering the leading edge of on- and offline direct marketing and customer management, Database Marketing magazine is the premier source of information on exploiting both new and traditional direct channels to the customer.
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DMA
The Direct Marketing Association (DMA) has been leading the way in direct marketing and helping the industry do better business since 1992. At the heart of what we do are our members. There are more than 800 of them across the UK, including agencies, list brokers and mailing houses, as well as blue-chip corporations such as BT, M&S, Lloyds TSB and the AA.
Policy and practice are driven by our 12 Councils, which specialise in areas such as training and development, lobbying and business services. They are supported by our 45-strong Central London administration plus teams in Edinburgh, Bristol and Manchester. We're also a member of the International Federation of Direct Marketing Associations (FDMA) and the Federation of European Direct and Interactive Marketing (FEDMA).
All of the DMA’s activities are directed at engendering political, commercial and consumer faith in the value of direct marketing.
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MyCustomer.com
MyCustomer.com is the leading online community for CRM professionals in the UK, serving over 90,000 members with a wealth of breaking news, features, research and analysis, and forums; covering key topics including: Customer Intelligence; Customer communication; and Customer service and experience.
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Sift Media
Sift Media doesn’t just publish the UKs most active online B2B communities; we also deliver genuinely engaging solutions for our advertisers.
As one of the largest B2B publishers in the country, we reach a loyal audience of over half a million professionals in accounting and finance, HR and training, IT, marketing, public sector and customer management.






