FUNNEL 2011 Agenda

Last year, FUNNEL was built around four tracks; Attract, Engage, Nurture and Convert. This year, we've tightened the model to address the key organisational issues that have arisen since. Now organised around the four disciplines of Plan, Attract, Engage and Align, FUNNEL has been designed with busy marketing and sales strategists in mind.

The content-led event combines ‘big picture’ vision with practical advice from front-line revenue marketers plus quick tours and deep dives into the latest marketing automation and lead management software & services.

	Attract	Engage	Nurture	Convert
9:00
9:30
10:00
10:30
11:00
11:30
12:00
12:30
1:00
1:30
2:00
2:30
3:00
3:30
4:00
4:30
5:00

Loading ...

Delphine Remy-Boutang

WW Digital Social Media Marketing Manager, IBM Software Group, IBM

Talking on: Attracting the right leads using social media
A

Shawn Burns

Global Vice President, SAP.com and Online Marketing, SAP

Talking on: Traffic Quality - attracting people most likely to convert
A

John Watton

Director, Global Brand and Marketing, Expedia Affiliate Network, Expedia

Talking on: Nurturing: Where Human Touch & Digital Practices come together
N

Pascal Lendermann

Head of Marketing Programs & Ops, TelePresence Video EMEA, Cisco

Talking on: Successful Online Marketing Programs? – An approach to fill the funnel efficiently
A

Michelle Mogelson Levy

Associate Vice President Marketing Programs, ECI Telecom

Talking on: How marketers can align with sales to enable revenue performance management
C

Andrew Nicholson

Head of Online, Sodexo Prestige

Talking on: Creating, using and targeting content to engage with prospects
E

Nick Porter

Sales and Marketing Director, Europe, Iron Mountain

Talking on: Marketing automation – How marketing and sales need each other and need to evolve
C

Lawrence Mitchell

Marketing Director, RBI

Talking on: Linking marketing automation with crm, key people, technologies and processes
C

Ashley Friedlein

CEO, Econsultancy

Talking on: Data-driven decision making - optimising your sales efforts with online data: Econsultancy Case Study
N

Jan-Willem Schalkwijk

Director, Strategy and Marketing Operations EMEA, Netapp

Talking on: Driving integrated marketing: what works best and is most important to the organisation
E

Bob Apollo

Managing Partner, Inflexion-Point Strategy Partners Ltd

Talking on: The Inbound Revolution: How Inbound Marketing is enabling smart SMEs to compete with traditional brands
A

Richard Evans

Director of Marketing, EMEA, Silverpop

Talking on: More contact. Less Effort. Real-world lead nurturing from the inside
N

Kirsten Knipp

Vice President, Hubspot Europe

Talking on: Make them Fall in Love All Over Again - Nurturing the Inbound Way
N

Kate Shopper

Director Media Services, ECI Telecom

Talking on: Making your site ‘buyer-centric’ for optimized engagement
E

Aaron Stead

Vice President, Sales, Infusionsoft

Talking on: Creating the Perfect Customer Lifecycle: How to Convert More Leads and Boost Repeat Sales in Your Business
E

Stefan Tornquist

VP, Research (US), Econsultancy

Talking on: The New Lead Nurturing and Marketing Automation Landscape
N

Scott Edmonds

Account Executive, Marketo EMEA

Talking on: Using Marketing Automation to Boost Revenue and Reduce Marketing Costs
N

Fergus Gloster

Managing Director, Marketo EMEA

Talking on: The Secret Sauce to Sales and Marketing Alignment: Drive Revenue and Achieve Explosive Growth
E

Stuart Wheldon

Senior Director Customer Success & Strategy, EMEA and Asia Pacific, Eloqua

Talking on: The Road to Revenue Performance Management
C

Simon Knight

Channel Marketing Manager, D&B

Talking on: Accelerate the funnel with a dynamic customer view: A practical session showing how data can power your lead generation programmes
E

Ian Harris

Founder and CEO, Search Laboratory

Talking on: Global B2B Search Engine Marketing Tips: Expert advice on how to maximise quality enquiries from search engines in any language
A

Richard Brenkley

Managing Director, Coast Digital

Talking on: Content marketing to your sales funnel
A

Louis Wahl

Head of E-commerce Marketing, Electrocomponents Plc

Talking on: Nurturing customers that don't buy, a journey of trial and error
N

Lee Chadwick

Managing Director, CommuniGator Ltd

Talking on: Girth – Do you dream of a bigger one?
A

David Beard

CRM Evangelist, Sage CRM Solutions

Talking on: Marketing and sales - a single funnel. The future of CRM?
C

Alan Joenn

Marketing Director, Collier Pickard Ltd

Talking on: Marketing and sales - a single funnel. The future of CRM?
C

Irwin Hipsman

Director, Customer Community

Talking on: Using mobile and video to generate leads and revenue
E

Neil Lewis

EMEA Lead CRM On Demand Marketing, Oracle

Talking on: Integrated Sales and Marketing in the Cloud with Oracle CRM On Demand
C