Automated and Dynamic: Lead Nurturing from the Inside
Right message. Right Person. Right Time. Right… it’s a great aspiration but how can it be done? Dynamically-generated email messages, dynamic content and adaptive lead nurturing campaigns get us closer than ever to that ideal. Silverpop peels back the curtains on its own lead nurturing programs which are driving the business forward whilst reducing demand on human resources and marketing budget.
- Get top tips on what to do before embarking on automated marketing from people to processes
- Explore how tracking and using website and page data can help you gain a better understanding of customer profiles
- Examine segmentation programmes and new strategies that really do make a difference in fine-tuning the needs and demands of customers and future prospects
About the speakers
Ben Chamlet, Product Consultant, Silverpop
Ben has over ten year’s experience in the implementation of business systems and technology throughout EMEA and APAC. He has recently joined the Product Consulting team having spent the previous two years as a Silverpop Sales Engineer.
Ben has extensive implementation experience of business critical applications and a deep knowledge of the Engage product suite. This ensures focus on setting customers on the path for success providing consulting on all topics from data integrations through to ensuring the adoption of key feature usage.
Ben has worked with some of the largest brands covering all sectors in EMEA including GFI Software, British Museum, Haymarket, Teletext and LogMeIn.