Channel mix and investment: how best to attract quality leads?
A few of the questions this session will cover:
What marketing channels are best to attract leads? What works best and in what combination?
What technologies does Rackspace use to help (email, marketing automation platforms etc)?
Which channels provide the best ROI and in what kind of timeframes?
How does Rackspace go about mixing on and offline activities?
How involved is the sales team in defining the kinds of leads required? Who defines quality?
About the speakers
Alastair Brown, Head of Acquisition Marketing, EMEA - Cloud & SMB, Rackspace Hosting
Alastair is a highly commercial marketer with extensive SMB and technology sector experience. He is accountable for Customer Acquisition Marketing for Rackspace Cloud and SMB, across all digital channels, managing the customer journey from awareness to conversion. He joined Rackspace to build Rackspace’s value propositions and segmentations activity.
Alastair has driven growth from start-ups to global corporations. Prior to joining Rackspace, he was COO at start-up Bizantra. Other experience includes accountability for $1bn+ revenue as Direct Marketing Director for Dell APAC, driving the Asia’s largest B2B DM programme.
Alastair’s specialties include international marketing strategies, CRM, multi-channel marketing and building analytically-driven marketing frameworks.