Developing your team and processes for lead-to-revenue success
It’s hard to find an organisation that hasn’t got a leak somewhere in their funnel. That’s not surprising considering the end to end journey is often conducted over several months and involves many people, processes and materials. This session takes a birds-eye view of the journey with practical tips on planning for lead to revenue success.
About the speakers
Lisa Hutt, VP EMEA Marketing, Concur Technologies
Lisa is responsible for the growth of the Concur brand and business across EMEA through a variety of awareness, demand generation and customer success programs covering the full marketing mix. Lisa is an advocate of marketing technology, lead to revenue models, sales alignment, influencer marketing and evolving the team through fast growth. Lisa’s background in marketing was developed with IT and online organisations such Salesforce.com, Dell, Intel, Epson, Sybase and Monster.
