One Size Does Not Fit All: How to close more deals using Big Data analytics. Understand who’s on your website, what they want and create a personalised experience.
Your website is a great marketer, but a terrible salesperson.
Digital Marketers use PPC, SEO, Advertising and Social Media to drive qualified traffic with ever-greater precision.
Yet in 2011, UK E-commerce sites converted just 3.8% of first-time visitors into customers. For B2B websites the conversion rate is frequently worse.
Why?
However qualified the traffic, each Visitor is unique, but most websites treat them all the same.
Prospect Analytics uses Big Data to understand each Visitor, who they are and what they want, and to engage them in a personalised way, in or out of session.
Treat visitors as an individuals, one size doesn't fit all.
About the speakers
Tim Langley, CEO, CANDDi
Tim Langley is a serial entrepreneur and the primary technology brain behind the development of CANDDi. Tim is passionate about the ability of CANDDi to dramatically improve interactions between brands and customers online, delivering greater ROI for the brand and a better experience for the user. Tim holds an MA in Mathematics from Cambridge University and an MBA from Manchester Business School. CANDDi is Tim's fifth venture since 2002, and he has successfully raised venture capital from Enterprise Ventures, Northstar Ventures and The Difference Engine.
