About Daniel Rowles
Daniel has been working in Digital Marketing for the past 14 years, with extensive experience working both client side and within the agency environment. He is a Course Director for the CIM, trains on behalf of Econsultancy, Utalk Marketing and the IAB. He was awarded Econsultancy Trainer of the year 2012 and DPA trainer of the year 2008/9.
Daniel has helped organistions of all types to use digital marketing effectively, working with all sizes of business from SME’s through to clients like the BBC, Vodafone, MasterCard, Aviva, Axa and Warner Bros. He has worked with many of the world’s most successful agencies including JWT, DDB and Leo Burnett.
He is the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast in iTunes and Managing Director of TargetInternet.com
Daniels training sessions are backed up with research done as co-host of the Digital Marketing Podcast and owner of TargetInternet.com, as well as case studies from real clients. Daniel prides himself on his practical and hands on training content, and brings best practice from many years working for a broad range of International clients across the full range of digital marketing techniques.
His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available.
About Look before you leap - how to use data and analytics to bolster your lead campaigns at each stage. A DuPont case study.
Daniel explores a number of real world examples from DuPont, one of the worlds largest science and technology companies, in how to best use digital marketing to generate sales leads.
Working in highly technical industries, focusing on business to business, and operating in over 90 countries poses some real challenges for marketers. Daniel will show how these challenges were overcome and give practical guidance on how to use data, analytics and measurement to generate high quality traffic, and essentially build sales.