About Heidi Melin
Heidi Melin brings a valuable track record of proven success leading marketing teams at some of the most recognised brands in Silicon Valley. Her focus at Eloqua is on generating the brand’s thought leadership in the SaaS sector and driving demand.
Heidi comes to Eloqua from Taleo, which was recently acquired by Oracle Corporation, where she was CMO. Prior to Taleo, she served as CMO of Polycom Inc., where she helped turn the brand into a leader in unified communications. Before joining Polycom, Ms. Melin was CMO at Hyperion Solutions Corp. (now Oracle Hyperion), where she led a brand strategy that led to renewed recognition within the business intelligence space. Prior to Hyperion Solutions, she led marketing services at PeopleSoft.
Heidi received a Bachelor’s degree in Political Science and Organizational Psychology from Willamette University.
About The 5 Truths of Modern Marketing
Marketing isn’t like it used to be. While many of the basic fundamentals of marketing still apply, in the last few years there have been significant changes to how we identify, engage and convert our prospects into customers. Join this session to learn the 5 new ‘truths’ of modern marketing and how Eloqua enables marketers to drive results through the magic of marketing automation.