About Linus Gregoriadis
Linus is Research Director at Econsultancy where he oversees much of its award-winning content, including best practice guides, survey-based reports, buyer’s guides and trends briefings on topics ranging from search engine marketing, online display advertising and social media to e-commerce, web analytics and marketing attribution.
Linus, who leads a team of analysts based in London, joined the company in 2005 and has established a strong reputation in the digital marketing industry based on his research reports, contribution to the Econsultancy blog and presentations at industry conferences and trade shows.
Prior to joining Econsultancy, he spent two years working for Intrepid Consultants, a market research consultancy, after completing an MBA at Cranfield School of Management. Linus had previously spent eight years working as a newspaper reporter.
You can follow Linus on Twitter at http://twitter.com/linusgreg
About Planning the right marketing automation technology partner: The Econsultancy view
Besides finance and skillset, a key part of planning funnel marketing activities is the choice of technology and service partners to help deliver campaigns and engage with leads. With the vast array of options and vendors on offer, this session explores how Econsultancy analysts compiled the latest Buyers Guide on Marketing Automation and which technologies are best for which budgets and types of business.