About Parry Malm

Parry joined Adestra in 2010 and having run marketing teams in his previous roles, he has a deep understanding of client needs. He is a seasoned digital marketer and is responsible for running Adestra’s Account Management team and for delivering high-level strategic direction to Adestra clients. As Adestra’s only Canadian, on weekends, Parry can be found policing the mean streets of London in a Mountie uniform.

About And the best subject line ever is...how it will boost your lifecycle marketing programmes

Every customer and prospect touch point is key… and much can be done with complex integrations, lead nurturing and lifecycle programmes. But don’t forget about the building blocks of your email campaigns! In this session, you will delve into the extensive research Adestra have undertaken into subject lines specifically for the B2B sector – including finding out how long it should be, and why you can say “Free” and avoid spam filters. This research is based upon 932 million emails – with a sample of that size, this best practice advice can’t be ignored.