About Paul Lee
Paul Lee is Regional Sales Director for Eloqua, the leader in marketing automation and revenue performance management technology. Paul’s 20-year sales career has been spent within the high tech, media & publishing industries. Today he supports customers with improving demand generation, sales & marketing alignment, enhancing marketing effectiveness and efficiencies alongside Eloqua best practice methodologies.
About Integrating Marketing Automation and CRM Systems - Eloqua case study
An important part of any lead management programme includes integrating your marketing automation system with your CRM system. Without it, you can’t give sales teams the information they need to prioritise and follow up leads in the funnel. Learn how Eloqua uses the power of this integration to enable their sales force to know which leads to follow up immediately and which leads to track for hidden potential in order to grow their sales pipeline.