FUNNEL Tracks
Four content-rich streams featuring non-stop practitioner sessions mixed with short, sharp vendor chalk-talks, covering the Revenue Marketing cycle:
Attract
Dive into the demand generation tactics including email, search, content marketing, social, prospecting, lists, data management and channel marketing.It’s all about acquiring new names and new leads.
- Successful Online Marketing Programs? – An approach to fill the funnel efficiently
- Content marketing to your sales funnel
- Global B2B Search Engine Marketing Tips: Expert advice on how to maximise quality enquiries from search engines in any language
- Traffic Quality - attracting people most likely to convert
- Girth – Do you dream of a bigger one?
- The Inbound Revolution: How Inbound Marketing is enabling smart SMEs to compete with traditional brands
- Attracting the right leads using social media
Engage
Develop stronger relationships with prospects so they’re happy to share their data with you. Plus new engagement tactics including web personalisation, behavioural targeting, conversion optimisation, analytics, testing and account identification.
- Making your site ‘buyer-centric’ for optimized engagement
- Creating the Perfect Customer Lifecycle: How to Convert More Leads and Boost Repeat Sales in Your Business
- Accelerate the funnel with a dynamic customer view: A practical session showing how data can power your lead generation programmes
- The Secret Sauce to Sales and Marketing Alignment: Drive Revenue and Achieve Explosive Growth
- Using mobile and video to generate leads and revenue
- Driving integrated marketing: what works best and is most important to the organisation
- Creating, using and targeting content to engage with prospects
Nurture
B2B and considered purchase sales take time. The NURTURE stream highlights the new tactics including marketing automation, lead nurturing, lead scoring and integrated telemarketing.
- The New Lead Nurturing and Marketing Automation Landscape
- More contact. Less Effort. Real-world lead nurturing from the inside
- Make them Fall in Love All Over Again - Nurturing the Inbound Way
- Nurturing: Where Human Touch & Digital Practices come together
- Using Marketing Automation to Boost Revenue and Reduce Marketing Costs
- Nurturing customers that don't buy, a journey of trial and error
- Data-driven decision making - optimising your sales efforts with online data: Econsultancy Case Study
Convert
Spotlight on the ultimate aim: revenue. Specifically, how to effectively qualify and pass leasd to sales using CRM, campaign management, revenue performance management and customer lifecycle marketing.
- Linking marketing automation with crm, key people, technologies and processes
- The Road to Revenue Performance Management
- Chalk Talk
- Marketing and sales - a single funnel. The future of CRM?
- Marketing automation – How marketing and sales need each other and need to evolve
- Integrated Sales and Marketing in the Cloud with Oracle CRM On Demand
- How marketers can align with sales to enable revenue performance management
- Joined up sales and Marketing for better sales prospecting
