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Revenue Performance Management, or RPM, is quickly becoming the hottest buzz phrase in the marketing automation world.At its core, RPM is a strategy to break down the silos between sales and marketing and achieve ‘One View of the Truth’.  Only by sharing a single view of the key levers within the sales and marketing funnel will a company start to truly outperform the market.  Learn the milestones you need to begin your own road trip to success.

Deep dives into the latest marketing automation and lead management software and services.

Inbound marketing is the latest practice within the ever expanding universe of CRM.  While outbound marketing & targeted campaign management have long been stalwarts of CRM, they are yielding less fruitful results.  As modern buying approaches have changed, so too must CRM evolve.

Inbound marketing practices, and supporting technologies, offer the opportunity to merge the traditional marketing funnel and the widely deployed sales funnel into a single entity.  In doing so, the visibility of the entire customer journey – from initial attraction to long-term retention – becomes available at all the customer touch points. 

Join us to understand more how a unified picture of the way the organisation performs in its chosen markets can now be analysed, measured and improved.

Marketing and Sales alignment is critical for organisations to effectively manage the end to end process from brand awareness to customer advocates. Yet for all the talk and focus on this area few organisations seem to have addressed the fundamental causes of the chasms that can occur between marketing and sales. In this keynote real-life examples of how the alignment between marketing and sales can be achieved will be explored.

Oracle CRM On Demand Marketing now offers a complete, integrated set of capabilities from early stage prospecting through lead management to closed revenue. As a result, organizations no longer need to endure silo-ed and disconnected sales and marketing pipelines. Instead, they can improve collaboration between sales and marketing, automate nurturing of leads and measure performance of a unified revenue funnel.

Marketers are under increasing pressure to show their contribution to the bottom line. They have evolved from a demand generation machine that was responsible for generating, nurturing and handing leads over to sales to marketers that are focused on bringing measurable value to their company’s bottom line. The creation of the revenue marketer is the holistic approach to closed loop marketing and this requires sales and marketing to walk down the same path, hand in hand, with the same goals.

So how do we make that change? Michelle Levy, AVP of Marketing Programs at ECI Telecom will share the formula which led to her team’s successful alignment with a global sales team and ultimately led to the repositioning of corporate marketing as a valuable contributor to the company’s bottom line. She will share their step by step plan on how they leveraged cutting edge technologies together with dedicated support to show to sales the true value of alignment, and the measurable results of this process and the effect it has had on the sales pipeline, active opportunities and closed business where marketing’s influence has made its mark within the sales organization.

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