Marketers are overworked and under resourced like never before. Is technology a solution or just part of the problem? Econsultancy's VP for research in the US and co-author of Marketing Automation Best Practices, Stefan Tornquist, will explore some of the key questions for marketers who are practicing or considering automated solutions.

• How does marketing automation confront essential challenges to marketing?
• What are the commonalities between successful programs (and unsuccessful ones)?
• Where is the balance between optimizing the funnel and filling it?
• What is the relationship between automation and creativity?
• What is the future for automation in a social world?

Get a first-ever inside look at five key lead nurturing programmes that have helped marketing automation company Silverpop drive their own lead generation efforts and automate follow up to over 50% of inbound leads with no additional staff or budget needed.

Learn how marketers are using inbound tactics to nurture leads so automation drives results and feels human!

• Learn how to create marketing that people love
• Understand how cross channel data can help you personalize content the way YOU would want
• Hear how HubSpot is helping customer TribeHR deliver tailored, event-based content to the right users at the right time and increasing upgrades!

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B2B has changed dramatically in recent years. The old days of mass marketing, generic tradeshows and buying lists don’t work in a world where buyers use the web, search and social media to take control of their buying process. Companies today meet prospective customersearlier in the buying cycle and those customers want to engage with sales later than ever. As a result, the old model where marketing generates a lead and sends it over to sales doesn't work anymore. Join Scott to learn how marketing automation will help you nurture, score and deliver greater numbers of qualified leads to sales, thereby accelerating your marketing and improving your revenue performance.

RS Components, the world’s largest B2B distributor of electronic and industrial components, has been transforming itself from to an offline, sales-led business to a marketing-led, eCommerce business.That means visiting less customers face-to-face and instead servicing their needs through web channels. But it’s all not so straight forward when the people who know most about your products don’t actually buy them. How do they distinguish between purchasers and influencers?How are they creating new sales opportunities by improving the data they hold for their customers, and how are they creating more relevant contacts?

Usually Econsultancy are talking about what other people are doing. In this case, however, Econsultancy's CEO Ashley Friedlein will be giving a case study on how Econsultancy, as a B2B media organisation, use online data to drive business and marketing decision making.