This job ad has expired, it was posted over 60 days ago and the position is likely to have been filled.
| Posted on | 3rd February 2012 |
|---|---|
| Job Title | Digital Assistant |
| Employer | PZ Cussons Beauty |
| Contract type | Permanent |
| Country | United Kingdom |
| Location Details | London |
| Application Deadline | 17th February 2012 |
Job Description
The Digital Assistant is a critical guardian of the Charles Worthington brand equity, responsible for the www.charlesworthington.com site which is a crucial branding vehicle as well as supporting the international expansion of the brand online. Demonstrating passion for and understanding of Charles Worthington’s core values and identity is therefore critical to success in this role.
Principal Accountabilities:
1) Working with the Digital team and the Charles Worthington Brand team to drive and execute the strategy for the UK website in order to build brand integrity. This strategy and approach must be globally relevant.
2) Create and maintain the digital marketing calendar ensure communication to all relevant teams domestically and internationally
3) Monitoring & managing Search Engine Optimisation where relevant
4) Updating and maintaining www.charlesworthington.com in collaboration with relevant agencies and departments.
• Ensure consistency with brand’s monthly focus and reflect the marketing strategy while ensuring that we provide online customers reasons to keep returning to the site on a regular basis
• Plan site development and functionality
• Work with the planning team to monitor inventory levels and oversee appropriate adjustments to the site (i.e. manage out-of-stock levels, discontinued products).
5) Work with Digital team to develop strategies for site innovation, testing new initiatives and monitoring results
6) Provide innovative Marketing support for other departments in the Charles Worthington business to push the brand offering as a whole to customers
7) Devise and execute strategies to recruit new customers to the brand and drive opt-in registrations
8) Work alongside external social media partners to ensure these spaces are on strategy and appropriately managed
9) Identifying latest and most relevant digital tools available to drive the business.
10) Use the website’s analytics function to track and analyse marketing results, analyse classification & key item sales, site traffic and conversion. Recap on specific site programming efforts (ie-product launches, new site features, etc.)
11) Assure CW Digital Budget is respected
Candidate Requirements
Knowledge/Qualifications:
• University degree
Technical/Professional Experience:
• Minimum 2 years relevant experience, required experience in Digital/ E Marketing
Global Competencies:
- Strong people skills
- Ability to work well with and through others
- Ability to excel in an entrepreneurial environment
- Strong analytical skills
- Highly organised
- Work independently
Contact / Application Details
The advertiser has specified that Recruitment Agencies may NOT contact them regarding this position.
Hayley Latimer-
Applicants must submit a CV and covering letter.
