e-commerce Marketing Manager, Evans

This job ad has expired, it was posted over 60 days ago and the position is likely to have been filled.

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Job Description

A fantastic opportunity has arisen to join our e-Commerce team as an e-Commerce Marketing Manager reporting to our Head of e-Commerce. The main purpose of this role is to develop and deliver the online marketing strategy that drives the acquisition of new customers whilst effectively retaining existing customers.

• Responsible for developing and delivering the online marketing strategy that drives the acquisition of new customers whilst effectively retaining existing customers.
• Adopt a strategic approach to the planning and implementation of UK email marketing, PPC campaigns, SEO, effective affiliate marketing and social media activity
• Manage multiple agencies to deliver online marketing objectives, within budget
• Increase email base via in-store and partnership opportunities and develop email campaigns specifically aimed at optimum conversion by channel type
• Develop a detailed understanding our customer profile, their wants and needs
• Identify opportunities to encourage retention, through e-CRM and targeted content to specific customer segments including activation of prospect lists and reactivation of dormant customers
• Manage the magalogue programme (currently 4 per year) ensuring optimum performance amongst all customer segments
• Manage the e-Commerce senior marketing co-ordinator to ensure delivery on all e-Marketing implementation
• Look for opportunities to potentialise online sales via effective partnerships with Offline Marketing, Retail and third parties
• As part of the strategy, constantly look to trial and test other online marketing techniques (display, offline/paper, mobile etc.) to continue maximising the most efficient use of the marketing budget
• Analyse KPIs such as buying patterns, basket size, AOV to identify trends and recommend activity to generate sales growth
•  Work with Group e-Commerce divisions to ensure consistency across all online marketing reporting.
• Manage weekly online marketing/KPI channel reporting

Candidate Requirements

• Previous management experience of online marketing within and e-Commerce team, preferably in a High Street fashion retailer
• Experience of managing multiple agency relationships
• Experience of developing and driving an online marketing strategy
• Commercial focus
• Excellent communication skills
• Previous man-management skills with a view to developing potential
• Persuasive and influential
• Team player
• Ability to work under own initiative and to self imposed deadlines
• Adaptable and flexible to a fast paced environment
• Passion and enthusiasm for e-Commerce
• Analytics experience, i.e. Omniture

Contact / Application Details

The advertiser has specified that Recruitment Agencies may NOT contact them regarding this position.

Nicky Mellett, HR Officer

Link: www.evans.co.uk

Please email a covering letter and CV explaining your suitability for the job