This job ad has expired, it was posted over 60 days ago and the position is likely to have been filled.
| Posted on | 18th March 2010 |
|---|---|
| Job Title | eChannel Marketing Manager - Yell eChannel |
| Employer | Yell Group |
| Salary | Excellent salary + benefits |
| Contract type | Permanent |
| Country | United Kingdom |
| Location Details | Reading |
| Start Date | ASAP |
| Application Deadline | None |
Job Description
We are currently looking to recruit an experienced eMarketing Manager to support the Head of E-Business working in the New Media department. This role is based at Yell’s Head Office in Reading working in the eChannel team. This is a new team that is being expanded to meet the needs of an emerging online sales and service channel for the business. This is an exciting new development, which is creating the foundations for a media rich e-commerce and e-care/service experience for our advertiser customers (B2B). This role is critical to the business strategy by developing a compelling (and award-winning) interface that will attract new customers, increase revenue and site usage allowing us to increase user advocacy.
The role holder will be responsible for driving traffic and managing campaigns to support Yell’s eChannel. They will develop an acquisition plan, achieve buy in and implement to achieve return on investment. The role will work closely with the commercial revenue, product and retention teams to understand our advertiser needs, analyse opportunities and create a raft of marketing initiatives to meet business objectives.
Candidate Requirements
The role will involved developing a launch awareness plan as well as implementing campaign activity, including ad placements, resellers, pay per click, affiliate networks (working with business development team), online PR and email via appropriate internal teams or 3rd party agencies/suppliers. There will also be the requirement to create and manage effective SEO plan, create annual and tactical marketing plans, achieve buy-in and business cases as necessary.
Further information on requirements for the role can be found at www.yell.jobs
Contact / Application Details
The advertiser has specified that Recruitment Agencies may NOT contact them regarding this position.
Please apply for the role via www.yell.jobs
For more information, please contact Amelia Grant -
Link: www.yell.jobs
Please apply for this role via www.yell.jobs
