This job ad has expired, it was posted over 60 days ago and the position is likely to have been filled.
| Posted on | 9th October 2009 |
|---|---|
| Job Title | eCommerce Email Marketing Manager |
| Employer | House of Fraser |
| Salary | Competitive Salary + Excellent Benefits |
| Contract type | Permanent |
| Country | United Kingdom |
| Location Details | Baker Street, London W1 |
| Application Deadline | None |
Job Description
ECOMMERCE EMAIL MARKETING MANAGER
LONDON W1
If you’re passionate about retail, we’ll make sure you and your career are well looked after. House of Fraser is one of the best known names on the high street and right now, we’re looking for people who think like we do. People who live and breathe retail; people who love being surrounded by prestigious brands. A House of Fraser career is 2009’s must-have.
THE ROLE
A fantastic opportunity has arisen within the eCommerce department for an experienced Email Marketing Manager Reporting the Head of eCommerce Marketing you will be accountable for the following:
- Liaise with business areas to develop and agree an over-arching customer acquisition and retention strategy for House of Fraser to ensure optimal, profitable yield from budgets and customer contacts.
- Manage the online marketing acquisition and retention budget.
- Lead the process to secure the appointment of a new email service provider
- Devise, manage and implement eCommerce email acquisition, retention and re-activation campaigns through their lifecycle from planning, co-ordinating, executing and production to analysis and reporting, achieving planned KPIs within agreed budgets.
- Work closely with the Acquisition Manager to provide regular promotional email communications for the affiliate network
- Drive growth of the email database within budget for customer acquisition and liaise with the eCommerce team to develop effective data capture mechanisms.
- Work closely with other areas of the business to ensure structured co-ordination of eCommerce email campaigns that are on brand and in line with other communications from online and offline marketing.
- Develop profitable customer segmentation across socio-economic, behavioural and attitudinal groupings to increase sales and life-time value of customers.
- Manage email lists and lead email marketing data analysis and enrichment with responsibility for profiling, segmentation and targeting.
- Manage supplier relationships, database and data flows, ensuring regular data cleansing and legal compliance.
- Produce and distribute regular email reports for all relevant email KPIs to management and relevant areas of the business at campaign and customer level.
REQUIREMENTS
- You will be educated to degree level or equivalent preferably within a Marketing subject. (IDM, CIM, Marketing MBA desirable)
- Good working knowledge of email and/or direct marketing
- Experience of managing external agencies under a formal approach, setting, monitoring and developing service levels.
- Experience of ecommerce marketing in Business to Customer environment, ecommmerce retail experience desirable
- Experience of Managing Budgets
- Analytical approach
- Customer focused
- Excellent Communicator
- Attention to detail and the ability to plan and organise your workload
- Strong Commercial awareness.
- Genuine interest in eCommerce and a desire to excel in the field.
BENEFITS
We can offer all the benefits and career progression opportunities you'd expect from a large retail company. This includes a competitive salary, great incentives and bonuses, excellent staff discount, generous holiday entitlement, a good pension scheme and fantastic training and development that will help you maximise your potential!
Contact / Application Details
The advertiser has specified that Recruitment Agencies may NOT contact them regarding this position.
Rebecca Bedwell
Resourcing Advisor
House of Fraser
27 Baker Street
London
W1U 8AH
Link: resourcingho@hof.co.uk
