European Senior Manager, Online Marketing and Sales, Leading Global Telecom Operator

This job ad has expired, it was posted over 60 days ago and the position is likely to have been filled.

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Job Description

Our client is a pace setter in providing advanced media and telecommunication services. With activities in 12 countries in Europe and over $12 billion in revenues it is one of the main players in the media-telecom industry.

They are currently looking for a Senior Manager Online Sales & Marketing to join their Marketing Department.

Main Responsibilities

•    Define Country Strategy on with internal team in Corp & lead on a Country level– Annual & Quarterly. Current & Projected Status of Traffic & Conversion. Synacor to be defined by OSM Director
•    Aligning & setting financial targets with Corp SMSC & Country S&M VPs
-    Defining KPIs with Countries for understanding of what is required to meet targets
-    Lead Country teams responsible for forward planning country strategy, work with
-    OSM Director & to ensure consultants are prioritized and aligned with execution strategy.
-    Take leading role in Country OSIP Audits
-    Prepare strategy & roadmap for Online Sales Improvement Program (OSIP) execution ensuring OSM as a stakeholder and effective execution of OSIP.
-    Prepare and Deliver Senior Management presentations of Country Specific Strategies

Online Marketing and Sales

•    Develop, Enhance and Implement an Online Sales and Marketing Strategy
•    Define and Set Sales targets per Country
•    Develop online marketing and sales plans together with countries to meet Targets

Driving traffic and conversion of portals

•    Creating Online Promotional Strategies.
•    Auditing country specific media and creative planning.
•    Work with country on creative needs, aligning approved vendors (creative agency) from Corp working with countries
•    Improving the Order Process
•    Increasing the relevant Conversion Ratio’s: visitor to RFS check and visitor to Order.
•    Review of Country Budgets and channel split
•    Manage and Enhance Online Reporting to track Performance against Targets
•    Analyze Performance and Develop Improvement Plans where needed

Portal development

•    Based on analysis of the online results, make recommendations to the Portal Development team within the Product department, to improve the Customer Journey with a focus on the conversion process.
•    Conducts audits of creative design, working with MVT manager to design sets of standards and benchmark performance metrics that evaluate design/strategy change.

General

•    Join regular and ad-hoc strategic reviews on a range of with online topics
•    Point of contact with countries on web matters – facilitate that development team has the contacts and information required from countries.
•    Establish country specific budget guidelines and monitor performance metrics of all portal assets
•    Work with our countries to implement an ongoing evaluation program to review and improve the effectiveness of the web programs at the country level.
•    Implement a comprehensive reporting and analysis program at the corporate and country level to enable the company to better evaluate and improve the effectiveness of its web programs.
•    Identification, sharing and implementation of the company and Industry web and self care best practice on company wide basis
•    Manage, develop and motivate the corporate web marketing and self care teams

 

Candidate Requirements

Knowledge, Skills & Experience

•    Minimum of 5 years of experience in sophisticated online marketing and sales organization
•    Experienced in the telecom market (ISP, Telco, supplier, etc.)
•    Strategically and results driven
•    Fluent in English
•    Strong Experience in the international field (pan-euro)
•    Experience in a corporate environment of an international company
•    Technical online knowledge is a recommendation
•    Result, good communicator and enthusiastic about the Web
•    Knowledge about SEA, SEO, online advertising, online analytics, loyalty programmes, direct email marketing, Affiliate Marketing etc. is a requirement
•    Analytical skills (e.g. interpretation of reports and definition of measurements based on the findings)
•    Team player attitude
•    Pro-active work attitude

 

Contact / Application Details

The advertiser has specified that Recruitment Agencies may NOT contact them regarding this position.

+31 70 387 59 11

ivo@madisonparker.nl

Link: www.madisonparker.nl

Please apply with your CV in English