Group Online Marketing Manager, Mothercare

This job ad has expired, it was posted over 60 days ago and the position is likely to have been filled.

Posted on	30th September 2009
Job Title	Group Online Marketing Manager
Employer	Mothercare
Contract type	Permanent
Country	United Kingdom
Location Details	Watford
Application Deadline	None

Job Description

Reports to Leighanne Miles - Head of Group E-Commerce

Job Purpose

To drive all marketing for the Internet Channel, primarily focussing on the creation, delivery and monitoring of online marketing campaigns and customer-targeted e-mail; to own the marketing budget and to own and deliver the Internet Marketing strategy

Key Accountabilities and Responsibilities:

Ownership of the Mothercare & ELC internet marketing plan, including implementation of strategy, development of plans, management of the budget and daily/weekly/period performance targets
Management of the Search, Affiliate, Price Comparison, Portal and E-mail marketing channels
Responsible for the innovation of new online marketing channels
Maintain and communicate visibility of competitor online marketing activity and online market share
Involvement in system improvements to rectify data/information issues (particularly customer data)
Develop and maintain a clear plan for internet marketing over a rolling 12 month timescale
Seek/collate customer insight on the effectiveness of the marketing activity and use it to drive enhancements/development of plans.
Manage and develop a team of professionals to support overall Marketing strategy

Key KPI's

Website Sales
Conversion
Budget Control
Marketing campaign effectiveness

Key Relationships

Head of E-Commerce
Mothercare & ELC website merchandising managers
Marketing agencies

Candidate Requirements

Knowledge and Skills

Essential

Minimum 2 years experience in an internet marketing role.
Deep working knowledge of Internet marketing tools & landscape
Proficient with business reporting and analysis tools
Excellent budget management skills
High degree of commercial awareness (including budget control, performance evaluation)
Strong numerical reasoning and analytical skills
Ability to communicate well at all levels (both written and verbal)
Assertive, confident and able to challenge established ways of working
Proactive, resilient and able to work using own initiative

Desirable