Head of Online Marketing, New Look

This job ad has expired, it was posted over 60 days ago and the position is likely to have been filled.

Posted on	2nd July 2009
Job Title	Head of Online Marketing
Employer	New Look
Contract type	Permanent
Country	United Kingdom
Location Details	London
Application Deadline	None

Job Description

At New Look we love nothing more than making a big noise about what we do best. It’s all part of something we like to call ‘talkable fashion’ – our vision to get our fabulous products on the tip of everyone’s tongue. But while our fashion makes us such a hit with our customers, it’s the drive and passion of our people that makes our thriving company such an exciting place to be.

As Head of Online Marketing you will Lead New Look online marketing activity to cost effectively drive acquisition and retention of customers on newlook.co.uk

Some of your key responsibilities will include:
• Driving traffic to the E-commerce web site through cost effective online marketing and CRM
• Developing and maintain a cost effective affiliate marketing, SEO and pay per click programs
• Developing an online marketing plan that takes full advantage of key trading opportunities
• Focusing on the UK market but also roll-out programs across Europe where viable
• Managing and develop the CRM Manager
• Overseeing the development of a CRM program that maximises revenue per customer over time
• Establishing key reporting and analysis to measure the success of all online marketing activity
• Managing costs effectively so as not to exceed budget – look for cost saving initiatives where possible
• Ensuring all design, copy and imagery used is on brand an relevant to our target audience
• Maintaining the brand tone-of-voice in all activity undertaken
• Developing service level agreements and manage all 3rd party agencies to agreed standards
• Playing a lead role in delivering the New Look 2nd Generation web site
• Inputting to development of an international E-commerce business
• Ensuring the site is ‘optimised’ for search achieving SEO best practice
• Developing a knowledge of competitor online marketing strategies and subsequent New Look opportunities

It is essential that all applicants have a track record of commercial success within a similar position for an online retailer.