This job ad has expired, it was posted over 60 days ago and the position is likely to have been filled.
| Posted on | 2nd November 2009 |
|---|---|
| Job Title | Marketing Effectiveness Manager |
| Employer | More Th>n |
| Salary | Competitive + excellent benefits |
| Contract type | Permanent |
| Country | United Kingdom |
| Location Details | Horsham |
| Application Deadline | None |
Job Description
HOW IMPORTANT IS ONLINE MARKETING IN ATTRACTING NEW CUSTOMERS TO A BUSINESS?
- CRUCIALLY
- QUITE
- NOT VERY
If you answered ‘crucially’ you’re just the kind of person we’re looking for to help develop our already talented e-Marketing team.
Have you ever wished you could improve the sales performance, campaign efficiency and online marketing capabilities for one of the UK’s favourite brands? If so, well, now’s your chance.
As a key part of our e-Marketing team, you’ll work with likeminded people who are dedicated to exploiting the marketing potential of www.morethan.com
Working closely with the team you’ll be heavily involved in the delivery of new strategies and project managing numerous exciting and cutting-edge marketing initiatives. These may include developing new online marketing channels, such as social media, mobile applications, sponsorship or other digital areas.
You’ll also be expected to help deliver our email marketing capabilities.
MORE TH>N
The direct insurance arm of RSA, MORE TH>N was launched in 2001 to offer a fresh, new approach to customers. Today we are one of the UK’s top 3 insurers and provide our customers with a full range of services from Motor and Pet through to Home and Travel.
Our customers expect us to provide great prices, excellent customer service, plus that little bit more. They want a fast and efficient online customer experience from a company that cares about them and always goes the extra mile - and that’s exactly what they get
As a Marketing Effectiveness Manager your main responsibilities will involve:
- Delivering a step change in our online marketing capability to deliver significant additional sales
- Working with in house SEO, Affiliate, Display, Email and Search experts to improve all aspects of online marketing effectiveness
- Working closely with the senior e-Marketing management team in developing the long-term online marketing strategy
- Initiating improvements in sales performance and cost efficiency
- Launching new marketing/media channels
- Working with creative and other marketing agencies
- Working with in house designers to produce new engaging and effective creative work
As a Marketing Effectiveness Manageryour skills and qualifications will ideally include:
- Experience of online marketing, project and change management
- The ability to create clear and considered strategies and then implement them
- A proven record of meeting and exceeding targets in a challenging sales environment
- Experience within proposal development, presentation delivery, negotiation and contract discussions
- Understanding of new media opportunities and how best to utilise them
What we will be looking for in you:
Ideally you’ll be someone with a passion and understanding of all online media and web platforms. You’ll also feel comfortable in a relaxed and buzzing workplace surrounded by really passionate and talented likeminded people. If you have excellent communication skills and a passion to deliver then you’ll be ideal for this role.
Contact / Application Details
The advertiser has specified that Recruitment Agencies may NOT contact them regarding this position.
To apply for this position please follow the link:
http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=20&mc=click&pli=1094092&PluID=0&ord
