This job ad has expired, it was posted over 60 days ago and the position is likely to have been filled.
| Posted on | 31st January 2012 |
|---|---|
| Job Title | Online Marketing / CRM Manager |
| Employer | Fat Face |
| Contract type | Permanent |
| Country | United Kingdom |
| Application Deadline | None |
Job Description
“Absolutely everything we do is designed to be loved by all our customers for life outside the 9-5”
This role is about inspiring our customers about life outside the 9-5. You will be accountable for creating best in class customer experiences that drives engagement and retention. The focus will be on maintaining and growing our customer database through developing and executing customer acquisition and retention plans through various channels to market along with ensuring the highest possible levels of customer service are met.
Main Duties/ responsibilities:
• As a senior member of the e-commerce team you will have a broad and diverse remit. You will be expected to take ownership of the online marketing / DM plan and lead your team to drive sales and increase ROI.
• Devise and execute customer communication plans that include all online marketing channels and direct mail.
• Lead a team to ensure the highest levels of customer service is maintained
• Co-ordinate with PR / Brand / In store / Marketing & Buying to ensure all activity is in sync with the wider group activity
• Create and implement a social media strategy
• Develop and oversee the Fat Face CRM strategy
• Segmenting our customer database to offer personalised, relevant DM and email communications
• Optimising and growing the contribution from our affiliate partnerships
• Analyzing and reporting, turning customer/channel insights into actions
• Managing agency relationships and briefings
• Devising and managing budgets
Key contacts and relationships:
Internal:
• Direct reports
• Team Members
• Peer Group
• FFB/SLT
External:
• Agencies
• Suppliers
• Customers
Accountable for Resources:
• Financial – Budgets
• Brand – protection of brand image
• Legal – communications should be inline with best practice
Mountain Run Level
•Black
Candidate Requirements
Experience level/Qualification level
• Degree 2:1 or higher
• 5+ years’ experience in online marketing / CRM
• Demonstrable budget experience of £1m plus
• International experience desirable
Role Competencies
• The ability to operate strategically and tactically
• Experience and confidence to create communications that will be loved by all our customers
• Passion and drive to prioritise the big wins and turn data insights into action
• A love of social and search marketing with a deep understanding of how to optimise these channels
• A solid understanding of customer profiling and lifecycle communication planning
• An ability to manage budgets and recognise the importance of commercial targets
General Skills
You will have gained your experience in either an agency or similar customer facing retail role, you will be able to clearly show evidence of running successful online marketing and DM campaigns and will have a passion for customer experience.
• Highly numeric with a good knowledge of spreadsheets and data analysis
• Good communications skills
• Advanced in Microsoft office
• Team player
• Strong attention to detail
Contact / Application Details
The advertiser has specified that Recruitment Agencies may NOT contact them regarding this position.
To apply please contact
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