This job ad has expired, it was posted over 60 days ago and the position is likely to have been filled.
| Posted on | 7th April 2009 |
|---|---|
| Job Title | Online Media Manager |
| Employer | Signet Jewellers Ltd |
| Salary | Dependant on Experience |
| Contract type | Permanent |
| Country | United Kingdom |
| Location Details | Borehamwood, Hertfordshire |
| Start Date | ASAP |
| Application Deadline | 7th June 2009 |
Job Description
Assist in the development and own the implementation and on-going management of search marketing and affiliate programmes for H.Samuel and Ernest Jones.
1.Paid search marketing
- Plan, execute, report, optimise and develop paid search activity for H.Samuel and Ernest Jones to cost effectively acquire new online customers in budget.
- Work closely with agencies and search engines to ensure keywords are delivered on time and bid strategies are optimised continually
- Report on the success of keyword campaigns and communicate results to other parts of the marketing department/business
- Evaluate ROI, recommend and implement improvements
- As appropriate, identify opportunities to generate footfall and sales in stores using paid search
2. Affiliate marketing
- Plan, execute, report, optimise and develop affiliate programmes for H.Samuel and Ernest Jones to cost effectively acquire new online customers in budget.
- Develop the affiliate marketing proposition for Ernest Jones including commission rates, supplier selection and contract negotiation. Manage the set-up and implementation of an affiliate programme for Ernest Jones.
- Optimise and develop affiliate presence and mix
- Develop and execute integrated marketing campaigns, promotions and creative content to drive sales from affiliates. Manage legal approval of all content
- Monitor, review and optimise the performance of the affiliate programmes on an ongoing basis
- Review any performance issues on an ongoing basis
- Responsible for day-to-day liaison with affiliate networks and super-affiliates. Build relationships with key affiliates
- Negotiate bespoke opportunities and deals with super-affiliates/portals or agencies (if out-sourced), as appropriate
- Ongoing reporting on the success of the affiliate programmes and communicate to other parts of the business
3. Brand Domains
- Manage the domains for Ernest Jones, H.Samuel,Leslie Davis and associated Signet domains.
- Ensure the domains are renewed and budget managed with Agency.
- Review new domain opportunities
Working as part of the Digital communications team, Signet are looking for an online media specialist. Reporting to the digital communications and content Manager, you will develop and implement search marketing and affiliate programmes for Signet.
- To plan and deliver online marketing paid search and affiliate initiatives to acquire customers online for H.Samuel and Ernest Jones
To manage relationships with external agencies
Candidate Requirements
Specific
- Understanding and experience of online marketing principles and techniques (not a brand marketing role)
- 3+ years working knowledge of search engine marketing (ppc) and affiliate marketing
- Knowledge of online marketing reporting and web analytics systems
- Agency management experience
- Online/retail eCommerce experience preferable
General
- Degree-level educated
- Strong campaign management skills
- Analytical expertise and numerate
- Good verbal/writing skills
- Proficient in Microsoft Office
- Excellent interpersonal and communication skills
- An ability to work to tight deadlines and multi-task
- Highly organised
- Good attention to detail
- Good negotiation skills
- Strong relationship building
- An ability to work independently as well as part of a successful results driven team
- Self-motivated
Passionate about online
Contact / Application Details
The advertiser has specified that Recruitment Agencies may NOT contact them regarding this position.
Link: http://www.signetjobs.co.uk
Please apply online via www.signetjobs.co.uk or send your CV to
