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| Posted on | 6th February 2012 |
|---|---|
| Job Title | Optimization Manager |
| Employer | Adobe |
| Contract type | Permanent |
| Country | United Kingdom |
| Location Details | Maidenhead |
| Application Deadline | None |
Job Description
Our team is a small and dynamic group that's growing within Adobe NEMEA. The Optimization Manager is responsible for improving the bottom lines of the world's top companies through conversion rate optimization, and the redesign of high-visibility sites, pages and experiences. The Optimization Manager is a senior role requiring an advanced marketing, technical and managerial skill-set. The Optimization Manager gains a deep understanding of our clients' business goals and creates an optimization roadmap designed to significantly increase conversion rates. They lead a team of Analysts, Developers and Designers to help execute on the optimization roadmap. Optimization Managers must be comfortable building, defending and driving a business case in front of C-level executives on the marketing, technical and design sides of a client's business.
Optimization Solutions
• Methodologies: A/B testing, multivariate testing, segment-based targeting, behavioral targeting, display ad targeting, and landing page optimization
• Verticals: Retail, Media, Financial Services, Lead Generation, Travel
Responsibilities
• Mentor Analysts and provide constructive criticism around wireframing, creative, test setup, and customer communication skills.
• Gain an in-depth knowledge of a client's website architecture, online business model, and customer goals.
• Manage customer expectations appropriately and keep projects on schedule and within scope.
• Lead face-to-face brainstorming session with C-level executives on the marketing, technical and design sides of a client's business.
• Build Optimization Plans using A/B testing, multivariate testing, segment-based targeting and behavioral targeting.
• Generate based on business/customer goals, analytics and best practices.
• Analyze large and detailed data sets in order to make recommendations around follow-up tests.
• Build detailed wireframes and manage their creative production in order to accomplish testing goals while adhering to a customer's style guides.
• Manage Analyst and Development teams to diagnose and troubleshoot technical issues, ensure proper content display, and properly manipulate JavaScript, HTML and CSS.
• Manage multiple projects, with multiple remote teams, at one time.
• Interact frequently with clients via phone, email, and in-person.
• Deduce and present results, learnings and recommendations from tests.
• Provide regular status updates and quickly escalate potential issues.
• Work with leadership and sales teams to ensure client renewals.
Candidate Requirements
• Bachelor's degree required.
• Experience presenting in front of large groups. Must be very comfortable in a client-facing role.
• 4+ years experience in online marketing, user experience, and/or user interface design.
• 2+ years creating wireframes and managing design comp creation.
• 2+ years crafting online marketing strategies across multiple industry verticals (retails, financial services, media, travel, lead generation, etc.).
• Experience running A/B, multivariate and behavioral targeting tests.
• Management experience.
• You must have a passion for the web and creating delightful user experiences.
• Expert understanding of online marketing and web analytics.
• Intermediate JavaScript, CSS and HTML.
• Basic understanding of statistics. You must love data.
• Basic understanding of database management and APIs.
• Must be self-motivated, responsive, and dedicated to customer success.
• Exceptional organizational, presentation, and communication skills - both verbal and written.
• Demonstrated ability to learn quickly, be a team player, and manage change effectively.
• Extensive knowledge of Microsoft Office.
Special Consideration given for
• Previous experience working with the Omniture Suite of products (SiteCatalyst, Test&Target, etc.).
• Experience with observational customer research (listening labs, usability, eye tracking, etc
Adobe is an equal opportunity/affirmative action employer. We welcome and encourage diversity in the workplace.
About Adobe’s Worldwide Field Operations
Worldwide Field Operations is focused on providing Adobe customers with the products, solutions and support required to meet their business requirements. Worldwide Field Operations includes Worldwide Sales, Channel Sales, Technical Services, Sales Operations, and the Adobe Worldwide eCommerce organizations.
Adobe Overview
Adobe (NASDAQ: ADBE) changes the world through digital experiences. For more than two decades, Adobe has been at the heart of making engaging experiences happen, and we fuel the content creation and delivery ecosystem in a way no other technology company can. Adobe’s award-winning technologies and solutions have redefined business, entertainment, and personal communications by setting new standards for producing and delivering content that engages people anywhere at any time. From rich images in print, video, and film to dynamic digital content for a variety of media, Adobe solutions have positively impacted nearly every market and industry.
To achieve this, Adobe offers customers a wide range innovative tools, services and solutions to create highly compelling and effective content and applications, regardless of format or medium. We enable seamless delivery and consumer access to rich content and applications and deliver solutions that efficiently target, assemble, deliver and measure use of content and applications to achieve optimal return on investment. We enable these three things across media and devices, better than anyone else in the world.
Adobe has been a pioneer and innovator throughout its history and is recognized as one of the Top 100 Best Global Brands according to Interbrand.
Adobe at a Glance
Headquarters: San Jose, CA
Founded: 1982
IPO Date: 1986
Employees: 9,700+
Offices: 75+ offices worldwide
Fiscal 2010 revenue: $3.80 billion
Fiscal 2009 revenue: $2.95 billion
Fiscal 2008 revenue: $3.58 billion
Business units: Digital Media, Digital Marketing, and Print and Publishing
About Adobe EMEA
With 37 offices in 27 countries, Adobe employs over 1,300 people in the EMEA region. Our Sales, Marketing and Technical Services functions operate from a network of 12 primary offices distributed across the main EMEA capitals and are a growing presence in emerging “high potential” territories (Eastern Europe, Middle East & Sub Saharan Africa). Adobe’s EMEA region plays a significant role in research & development, with world-class engineering centres in Bucharest, Hamburg and Basel, and a regional centre for Technical Services based in Edinburgh. In addition, Adobe also has a regional shared services and operational centre in Dublin, Ireland. Adobe’s EMEA Field Operations Headquarters is in Maidenhead, UK.
Contact / Application Details
The advertiser has specified that Recruitment Agencies may NOT contact them regarding this position.
Ben Osmond, Manager Talent Acquisition EMEA
| +44 (0) 1628 590 218
