This job ad has expired, it was posted over 60 days ago and the position is likely to have been filled.
| Posted on | 15th January 2010 |
|---|---|
| Job Title | Senior Digital Marketing Manager |
| Employer | Riverford organic veg |
| Salary | Competitive package with relocation support |
| Contract type | Permanent |
| Country | United Kingdom |
| Location Details | South Devon |
| Application Deadline | None |
Job Description
Senior Digital Marketing Manager
South Devon
Competitive package with relocation support
Having grown into the largest organic home delivery businesses in the UK, we now need a talented and seasoned Digital Marketing Manager to help us convert more people to the joys of cooking with fresh, seasonal, organic produce.
Riverford has been built on offering a fair deal for everybody and everything the business touches: environment, customers, staff and growers. We have a lot of passionate people and you will need to share our enthusiasm and values.
We have a loyal and strong-minded customer base. You will need to build customer loyalty through effective social media and communications strategies. These will include user generated content and dialogue, either using external social media platforms (Facebook, Bebo, Twitter, Virtual worlds) and/or establishing Riverford’s website as a destination for peer to peer activity, as well as regular customer email communications, including newsletters, offers and promotions, recipes, videos.
Attracting new customers to our website as well as reconnecting with those who have not used us for a while will be vital to sustain our growth. You will need to ensure that our website ranks highly via natural SEO whilst also making best use of SEM, particularly managing PPC and affiliate relationships and budgets. Strategic partnerships and online advertising opportunities will also be important to maintain the presence of our brand in a competitive marketplace.
Website analysis is key to understanding and thereby driving our marketing campaigns to upsell and cross sell to active customers. Analytics will also drive changes to the website content, user experience and SEM to increase conversion, basket values, click through and open rates. Your strength in utilising analytics packages and interpreting that data will therefore be vital.
Being one of the people in the business most steeped in the digital world, you must be prepared to lead, influence and persuade stakeholders (including our local franchisees) that your digital strategy will deliver results and remain in keeping with the ethics and values of the established Riverford brand.
In terms of structure, this role will report to and work closely with the Marketing Director. You will manage the Online and Direct Marketing team of 3, leading, supporting and motivating them, and increasing their opportunity to work on new projects and initiatives.
Your KPIs will include e-commerce sales, traffic figures, registrations, subscriptions of active and re-engaging dormant customers. You will have the support of internal staff and external agencies but this is an operational role as well as a strategic one, so you must be willing to be hands on.
Experience in delivering digital marketing excellence within an innovative or emerging brand is essential. You will be experienced in all aspects of digital marketing activity and be a credible manager to the Digital and Marketing staff. This will suit someone who has worked for either a reputable client side company who has experienced growth or for a digital agency. Either way we would ideally like you to have dealt with the challenges of marketing a product with a complex distribution model. Stakeholder management, planning, scheduling and budget management experience will be essential.
Whilst this is a busy environment and the role challenging, you will be rewarded by working with a committed and friendly team that will provide you with a great work-life balance. A job is what you make it at Riverford and you will have the chance to make a mark in this role and be recognised for your achievements.
If you have clear ideas on how to drive our ecommerce and digital marketing strategy and are excited by the prospect of working for an ethical business in Devon, please get in touch with Tim Smith at Bearing Partnership, our recruitment partner for this project.
Keywords
Devon South West Ecommerce Digital marketing online marketing ppc sem seo search content email direct marketing internet web channels consumer website channel e-retail ecommerce e-commerce usability CRM affiliate partnerships agencies analytics facebook twitter social media
Contact / Application Details
The advertiser has specified that Recruitment Agencies may NOT contact them regarding this position.
For details on how to apply, please contact Tim Smith at Bearing Partnership or call 0207 397 7190
