This job ad has expired, it was posted over 60 days ago and the position is likely to have been filled.
| Posted on | 2nd June 2009 |
|---|---|
| Job Title | Senior Planning Executive - Display |
| Employer | Steak Ltd |
| Contract type | Permanent |
| Country | United Kingdom |
| Location Details | London, Covent Garden |
| Application Deadline | None |
Job Description
Skills & Abilities
Core skills
- Numeracy
- Communication skills
- Technical interest
- Data analysis
- Online media industry awareness
General Remit
To grow to become personally responsible for planning, buying and account management. To understand the reasons behind decision making, and become pro-active in planning and account management.
Main responsibilities
Reporting
- Running and/or checking reports for consistency/errors
- Explaining results in a way that clients can understand
- Proactively questioning unexpected results and/or issues and providing the client with an explanation
- Proactively optimising and/or contacting media owners to optimise campaigns where results show a skew towards one or more creatives and/or placements.
Trafficking
- To be able to traffic all types of display ads on Atlas/Dart/TZ (whichever ad server is necessary)
- To be able to setup and test a new client, campaign, media placement, together with tracking tags where necessary.
- To identify tracking mechanisms needed for a new campaign, and inform/provide the client as necessary.
Planning and Buying
- Ability to produce well thought through plans with clear insight and rationale that can be sold in to clients
- Ability to see additional opportunities internally with clients not currently using other media
- Ability to evaluate and interrogate media owner deals
- Ability to negotiate larger scale deals with media owners looking for additional value
Industry knowledge
- Creating longer term working relationships with media owners.
- Negotiating effective deals for each client, for the best return possible.
- Showing an interest in the industry and media opportunities available, and sharing this information with the team.
- Learning the metrics and benefits of the affiliate market, and how each media type impacts each other.
Tools and systems
- Working knowledge of all internal tools for ad serving, planning, research, reporting
- Ability to check one system against the other and investigate any differences.
Account and Campaign Management
- Ability to effectively and confidently communicate with everyday client contacts/client services colleagues
- Ability to sell in new ideas with clear rationale and justification on a results basis
- Ability to build strong working relationships with clients
- Ability to problem solve and trouble shoot when the need arises and escalate as necessary
- Ability to work with other agencies to help produce clear strategies and campaigns
- The ability to co ordinate clients and creative agencies where necessary.
- The ability to create status presentations for monthly review meetings
- Ability to run and manage an affiliate programme, providing insight and recommendations to the client on the programme and how to improve it.
Team Development
- Ability to delegate jobs and projects clearly and efficiently to junior members of the team and ensure they are delivered on time
- The ability to decide which areas of training team members would benefit from.
Internal relations
- The ability to liaise with other departments internally to the benefit of existing clients
- Ability to manage monthly reconciliation and financing of clients – understanding the terms of our business
- Ability to liaise with finance over discrepancies, late payments, inconsistent invoices etc.
- The ability to effectively communicate with those above and below.
- To understand the workings of other departments within Steak including PPC and SEO
External relations
- The ability to clearly brief media owners on campaigns and manage the return of information
Accountability
- To be aware of and to communicate budgeting and financial trends to management.
- To assist in full delivery of and financial reconciliation of financial targets and client budgets
Contact / Application Details
The advertiser has specified that Recruitment Agencies may NOT contact them regarding this position.
To apply for this position, please visit the "Careers" section of our website.
Link: www.steakdigital.co.uk
