Senior PPC Account manager, bigmouthmedia

This job ad has expired, it was posted over 60 days ago and the position is likely to have been filled.

Job Description

Manage PPC campaigns across three major PPC platforms (Google, Yahoo!, MSN).
Achieve a targeted ROI for all ad spends.
Ensure optimal campaign performance.
Manage keywords and messaging based on performances of campaigns.
Perpetual testing and optimizing of new keywords, ad text, position and landing pages.
Reconciliation of budget spend for PPC clients.
Monitoring and comparison of competitor’s campaigns.
Work with Account Reps to manage relationships with our clients.
Utilization of proprietary and third party reports and analytics tools.
Analyze click and conversion data, ad expenses, ROI, etc.
Research other PPC related online marketing opportunities that could be viable to our clients.
Must have excellent attention to detail and the ability to effectively multi-task in a deadline driven environment.

2.5 - 4 years experience in managing PPC campaigns.
In-depth knowledge and experience with Google, Yahoo!, MSN PPC platforms.
Proficiency in working with Excel spreadsheets and analysis.
Experience with keyword research, keyword research tools and keyword selection.
Knowledge of web analytics applications.
SEM copywriting skills.
Detail-oriented organizational skills and above average written and communication skills.

Additional Qualifications/Skills Preferred – Not Required

Experience using third-party PPC bid-management applications.
Bachelor’s degree with interest or emphasis in communications, marketing, advertising, computer science, or related field.
Industry experience.
Google Ad Words Certified.