This job ad has expired, it was posted over 60 days ago and the position is likely to have been filled.
| Posted on | 9th February 2012 |
|---|---|
| Job Title | SEO Manager |
| Employer | Carphone Warehouse |
| Contract type | Permanent |
| Country | United Kingdom |
| Location Details | North Acton |
| Application Deadline | None |
Job Description
Best Buy Enterprise is a multinational retailer of technology, entertainment products and services with a commitment to growth and innovation. We are a truly global company with approximately 180,000 employees across the United States, Canada, Europe, China, Mexico and Turkey.
Best Buy Europe Distributions is the European arm of Best Buy Inc. and is made up of Best Buy, The Carphone Warehouse, Geek Squad and The Phone House.
The Carphone Warehouse is Europe’s biggest independent mobile retailer with over 800 stores in the UK, and hundreds more throughout Europe. Our success has been built on over 20 years of experience in the telecommunications industry and our people's passion for the connected world.
Immerse yourself in our future, and you could have an inspiring career ahead of you. Today is yesterday. Live tomorrow.
Overall Purpose of Job
Drive natural search traffic to carphonewarehouse.com, community and new mobile site. Generate efficient sales and margin through natural search traffic Be an SEO evangelist – support key internal stakeholders by providing advice and insight on all things SEO Coach the wider team on best SEO practices Integrate with the wider team and agencies to fulfil the SEO strategy
Duties & Responsibilities
Develop, scope and deliver the SEO strategy for the main .com site, mobile site, community and blogging platforms To have an advanced level of knowledge and understand how search engines and websites work Capability to work hands-on to solve problems, with ability to generate ideas and solutions Manage and work with the SEO agency to deliver profitable SEO solutions Work closely with the web developers to ensure our website is optimised from a technical perspective Liaise with other team members to ensure synergy with our marketing campaigns, using news stories proactively to ensure online coverage. Integrate and develop SEO in conjunction with multiple channels e.g. How natural and paid search can work together to maximise sales and margin Create and pull content from all areas of the business and market to actively publish on relevant online forums (internal/external), new sites and directories Develop a network of bloggers and writers who can build our presence across key websites and our community site Produce natural search activity to support all key trading activities… PayM, PayG, tablets, B2B, smartphones, etc Work alongside our group website brands on tactical opportunities and integrate CPW natural search with these brands
Produce SEO analysis including, performance metrics, keyword research, competitive market audits, website audits, etc Comprehensively research and analyse competitor sites and search results pages Production of technical change requests for a variety of site changes, including: Internal link optimisation SEO technical analysis and evaluation Website architecture problems HTML and CMS optimisation Understand issues surrounding user experience, accessibility and information architecture Keep up to date with latest SEO initiatives in the marketplace Proactively make use of these new SEO opportunities and communicate the business benefits effectively Help ensure SEO excellence within the team People Management:
Requirement to influence a range of stakeholders across the business (up to Executive committee level) Agency management – experience in owning agency relationships and deliver success through third parties Strong integration, coaching and people skills Note: the role currently has no line management responsibilities.
Financial Management:
Responsible for the agency and SEO activity budget Manage investments to maximise sales and margin
Candidate Requirements
Essential:
Experience of running large SEO programmes in B2C verticals – especially within fast-paced categories like retail and travel Good understanding of SEO analytics software (Advanced Web Ranking, SEO Moz tools, Omniture, etc) - ability to actively monitor and share results from weekly BAU and ad hoc reports Experience of using reports to optimise future plans and partner commercials Mobile industry knowledge and experience Is an expert in SEO – so that key insights can be provide to Senior Management
Desirable:
Wider understand of digital marketing techniques Educated to degree level
Personal Attributes:
· Strong commercial and business awareness
· Analytical and technical mind
· Good communicator
· Able to see long term strategic goals and have the ability to plan for this activity
· Self-starter and proactive
· Strong relationship management, problem solving, implementation and organisational skills
· Questioning mind with sharp business acumen
· Ability to cope in a fast-paced and commercially focused environment
Working at Best Buy Europe definitely has its perks. What you get for working with us is a comprehensive package which includes a combination of pay and benefits, plus a culture that encourages development, individuality and work/life balance.
We look forward to receiving your application. Thank you for taking the time and effort to apply for this role. Please note that we will only contact you again if you are invited to interview.
All data is processed in accordance with the provisions of the Data Protection Act.
Best Buy Europe is committed to ensuring that candidates and employees are treated equally, with dignity and respect and to providing a working environment that is free from discrimination, harassment and bullying.
Contact / Application Details
The advertiser has specified that Recruitment Agencies may NOT contact them regarding this position.
Please click link below to apply
Link: http://gs19.globalsuccessor.com/fe/tpl_carphonewarehouse01.asp?newms=jj&id=81576&newlang=1
