This job ad has expired, it was posted over 60 days ago and the position is likely to have been filled.
| Posted on | 9th October 2009 |
|---|---|
| Job Title | Web Analyst |
| Employer | LV= |
| Salary | £33,000 + benefits |
| Contract type | Permanent |
| Country | United Kingdom |
| Location Details | Bournemouth |
| Start Date | ASAP |
| Application Deadline | None |
Job Description
To develop and integrate action-based analytics providing insight and strategic direction into the performance and efficiency of the online channel across all SBUs. To develop and communicate best practices for web metrics and deliver initiatives that improves eCommerce performance in accordance with the online strategy.
Candidate Requirements
-
competitor analysis – experience of eBenchmarkers/Hitwise
multivariate testing or A/B testing experience - experience of web analytics tools, e.g. Site Intelligence, Webtrends, Coremetrics, Site Catalyst (Omniture)
- customer journey analysis – form field tracking, abandonment points, sales process optimisation
-
Click Density – site overlay experience (website heat maps)
Tealeaf - desired -
knowledge/experience of customer segmentation and profiling
statistical analysis packages – SAS, SPSS - not essential
Contact / Application Details
Kerry Ashford
Recruitment Coordinator
T: 01202 542847
F: 01202 296446
E: kerry.ashford@lv.com
