This job ad has expired, it was posted over 60 days ago and the position is likely to have been filled.
| Posted on | 18th June 2009 |
|---|---|
| Job Title | Web Traffic Analysis Manager |
| Employer | GTA by Travelport |
| Salary | Excellent salary and benefits package applies |
| Contract type | Permanent |
| Country | United Kingdom |
| Location Details | London |
| Application Deadline | None |
Job Description
Gullivers Travel Associates (GTA) is one of the world's leading wholesalers of hotels, ground products and services to the travel industry. We’ve been scouring the globe for 32 years to create a vast inventory of hotels and unique ground travel products and services for our partners and clients.
With product sourced from over 30,000 travel suppliers, made available in 35 languages, we’re the travel industry’s favourite one-stop-shop. We supply tour operators, travel agents and public websites in 120 countries with everything their customers could possibly need to create exceptional travel experiences.
In April 2005, we joined global travel giant, Travelport giving our partners even greater reach, buying power and distribution through the more than 20 leading travel brands that make up the Travelport group.
We currently have a great opportunity for a Web Traffic Analysis Manager to join the GTA team.
PURPOSE OF ROLE
Manage the implementation and continuing development of Web Traffic Analysis over GTA’s retail and wholesale html and xml sites.
Design actionable Business Intelligence and analysis
Manage routine reporting and ad-hoc analysis
Recommend actions to improve conversions including web site design, pricing, on-line marketing and other conversion strategies
DUTIES AND RESPONSIBILITIES
Development of website performance measurement (using Web Trends for html and Hypertrack for xml) and a process for monitoring and reporting search and web traffic metrics, conversion and leakage metrics and site functionality usage.
Develop individual site reporting and a consolidated summary view of GTA’s 40+ html and xml sites performance using the Cognos 8 BI tool.
Customer journey analysis to identify improvements to site functionality and content necessary to improve conversions and customer return visits
Develop customer, supplier, product category performance analysis – identifying trends, patterns and anomalies that help understand customer behaviour, shaping site design, point of sale marketing, pricing and inventory sourcing decisions
Assist Sales and Supply organization managers interpret web traffic data and formulate actionable tactical decisions
Monitor competitor website functionality and performance (consumer, retail and wholesale) and identify potential gaps in competitor advantage. Recommend actionable improvements to the Product Development Team.
Candidate Requirements
EXPERIENCE AND QUALIFICATIONS/TRAINING
University degree in a quantitative discipline or relevant experience
Prior experience of website tagging for html sites
Prior experience of implementation and development of Web Trend (or Omniture or similar) Prior experience of integrating web traffic reporting with a corporate BI tool (Cognos 8 preferred)
Project management experience/working knowledge
KNOWLEDGE, SKILLS AND BEHAVIOUR REQUIREMENTS
Advanced web metrics analysis gained in a large scale multi channel environment
Confidence and agility in drawing conclusions and making decisions based on data from multiple, unrelated data source
Experience using analytical or business intelligence tools
Strong written and verbal communication and presentational skills
Extreme comfort with ambiguity and a fast-paced, dynamic organization
Flexibility, ability to plan and organize, responsiveness, creativity, self-starter
Able to accomplish goals through others
Able to build solid working relationships with peers and senior leadership
Due to the high volume of applications we receive, unfortunately we are unable to respond to all candidates. Therefore, if you do not hear from us within one month of submitting your application, please assume your application has been unsuccessful.
Contact / Application Details
The advertiser has specified that Recruitment Agencies may NOT contact them regarding this position.
recruitment@gta-travel.com
Link: www.gta-travel.com
